#virtuesignaling

Schick should do a toxic masculinity counter campaign

Gillette’s marketing department must be thrilled to get such decent click thru rates. Sadly they are running circa 10:1 negative on 2.4m views. Great lesson on why lecturing customers is never advisable. Were they eating Tide pods when they came up with the idea?

This virtue signaling stupidity only benefits Edgewell Personal Care (parent of Schick). On what planet did Gillette think this campaign would win fans? If CM was working for Edgewell, the advice to the company would be to do a toxic masculinity spoof counter campaign and watch it go so viral. Watch EPC’s share price ramp tonite.

It’s rare that a #1 player so carelessly throws away its clear advantage. The overwhelming majority of men can’t stand violence toward women.

As is so often the case with virtue signaling the target audience is usually such a tiny minority that one wonders why they bother to spurn the majority to placate them?!

2019 Golden Globe ratings down again

It is no surprise to learn that the initial ratings for the Golden Globes In 2019 were down on 2018 which were down on 2017…which were down on…Get the picture? It was the worst showing in a decade.

It seems the formula is so bust that even deliberately leaving Trump mocking out of the corny gag lines saw another 5% drop this year. Despite little competition in the time slot and following on straight after the Chicago Bears vs Philadelphia Eagles (38mn viewers), 20mn switched channels to something other than the Golden Globes.

Who actually took the time to watch The Oscars last year? Viewers voted with their eyes sending ratings down 16% on 2017 and 40% on 5 years ago. Perhaps The Oscars could take a lessson from 90 years ago and stick to silent movies!

From Nielsen:

The 8 p.m.-11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings, which cover about 70% of U.S. TV households. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.

Same with the Emmys.

Neilsen noted the 2018 Emmy awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmy’s drew in 21.8mn by comparison.

Some may talk to modern day luxuries of streaming which might flatline these dreadful numbers but the reality is Hollywood’s obsession with shaming its intended viewers is the more likely culprit.

Perhaps ABC & NBC need to host these events at a local Hollywood pensioners club from here on in. Save the millions lavished on sets and award movies based on a Bingo wheel. Celebrities can go in smart casual (Cate Blanchett insists on recycling clothes) and dine on a sumptuous smorgasbord with complimentary soft drinks at the beverage bar. Now that would be worth watching.

Sir David’s 22,000 disciples won’t be able to sustain frequent flyer mile status

Yes Sir David Attenborough, we’re doomed if we look at history of the very people in place to save us. Not withstanding the 22,000 climate change disciples who have flown to Katowice, Poland to pay homage at the altar of the UNIPCC to cling on to each other hearing about their inevitable extinction. What a shame that instead of embracing technology and live-streaming COP24 to help us mitigate impending disaster, government funded frequent flyer mile status of climate apparatchiks takes precedence to saving us from all of these dangerous CO2 emissions.

Apart from the 100% certainty of me being screened for explosives at Sydney Airport (yet again today), the other is that the growth in air travel suggests that more and more people are happy to save the planet, provided that someone else offsets on their behalf. CM has long argued this position. Our consumption patterns dictate the “true” state of care of the environment. It hasn’t stopped SUV sales dead in their tracks and last year the IATA forecast that the number of airline passengers is set to DOUBLE by 2030.  Hardly the actions of those frightened by climate change.

Oh but you can offset your carbon footprint! In its 2017 Annual Report, Qantas boasts,

We have the world’s largest airline offset program and have now been carbon offsetting for over 10 years. In 2016/17, we reached three million tonnes offset.”

Carbon calculators tend to work on the assumption of 0.158kg CO2/passenger kilometre.

In the last 10 years Qantas has flown around 1 trillion revenue passenger kilometres. While the literature in the annual report denotes one passenger offsets every 53 seconds, the mathematical reality is simple – 2% of miles are carbon offset. So that means that 98% of people couldn’t care less. Would dispensing with frequent flyer programs cut emissions? These loyalty programs by their very nature encourage more travel. The more you fly the more you can fly for free!  Surely the IPCC should scream for a ban here. Dispense with first, business and premium economy to maximise passenger loads each flight. Apologies for the preamble.

While the US is not a signatory to Paris, 19 of the G20 are. The irony is that the non-signatory nation has seen its total emissions fall while many of the others have not. What value the ink on a pledge? No sooner had President Macron thrown stones at America, that he’s backed down and postponed a fuel tax hike for 6 months to save his city from burning down. There it is in a nutshell. We’re told if we don’t act now we’re doomed. So 6 months is a long time in “immediate” speak. What we do know this is classic smoke and mirrors by Macron. In 6 months the fuel tax will be all but forgotten. Virtue signaling Exhibit A scrapped. Why doesn’t anyone in the media pick on China? It has promised to increase emissions out to 2030 and is a signatory.

Sir David should get cold chills lifting a rock on the recent saga surrounding the NATO signatories where we can learn how worthless pen strokes can be. In 2006, NATO Defence Ministers agreed to commit a minimum of 2% of their Gross Domestic Product (GDP) to defence spending. This guideline, according to NATO,  “principally serves as an indicator of a country’s political will to contribute to the Alliance’s common defence efforts.” In 2017, only 5 of the 28 members outside the US have met the 2% threshold – Greece, Estonia, UK, Romania & Poland in that order. Despite Greece’s economic problems elsewhere, it manages to honour the deal. NATO Secretary General Jens Stoltenberg said “the majority [not all] of allies now have plans to do so by 2024.” 3 more are expected to hit the target in 2018. So for all the good will in the world, is POTUS wrong to call the other 19 members slackers that ride off the US taxpayer when so many of them are only likely to hit the target 18 years after ‘committing’ to it?

Alas, who doesn’t want to breathe clean air? The question is once all of the hysteria of 100m sea rises, forest fires (sharply down from 70 years ago & 90% caused by arson or accidents), hurricanes (nothing extraordinary in the data to show increases in ferocity) or sinking islands (sorry 80% of Pacific atolls/islands are stable or rising) are properly analysed what is the most efficient way to get there? Even Turkey wants to be downgraded to a developing nation in order to benefit from wealth redistribution on climate.

What a masterstroke if signatories to Paris are prepared to take on America’s share of saving the planet. American taxpayers can feel happy in the knowledge that other nations are paying for their NATO commitments by rebating them with tax credits on climate, all the while ruining their domestic competitiveness along the way.  Why does Trump need to Make America Great Again, when the majority of nations are prepared to do it for him? Economist Paul Krugman shouldn’t be calling climate skeptics “sinners” but “saints”

If we’re so keen to stick to Paris should we feel guilty about nuclear power?

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Australia seems keen to stick to the Paris Accord. Despite knowing whatever we do on saving the planet through following the politics of Paris will result in no palpable change in world temperatures at considerable economic cost to overstretched taxpayers. If we seem so keen to do our bit for tokenism, why not copy so many signatories and build nuclear plants? After all if we don’t want to be censured for abandoning the accord should we feel any sense of guilt if we adopt the very same CO2 limiting measures of others? Safety in numbers – literally.

CM was privy to a meeting with a former US Navy officer who was speaking about how negative PR can create false narratives. Nuclear power was one of them. He argued that the US & Japan were losing the PR war hence technological leadership on civilian nuclear power. The likes of Toshiba-Westinghouse are now shrinking minnows whose dwindling order book looks like the victim of a sunset industry when in reality it has been terrible program management. However why should it?

Nuclear power is set to be 14% of global electricity generation by 2040 from 11% today. Emerging Asia get the practicalities of nuclear power. Affordable and sustainable baseload with virtually no emissions.

Of course the horrible outcomes of poorly managed nuclear plants has come at great financial cost as experienced most recently  with Fukushima but the safety record of nuclear power is astonishingly good. Quantum levels more people die in coal mine accidents every year than the combined deaths from radiation from Chernobyl or Fukushima meltdowns since either occurred.

The misplaced fear of Fukushima was so high at the time that Americans across the Pacific were stocking up on radiation masks and Geiger counters in preparation of impending irradiation. It seemed the further one got away from the reactor the more hysteric people became. Deaths in the US as a result of the Fukushima meltdown? Zero!

As it stands, the US has two nuclear plants under construction at present which are saddled with delays and costly overruns based on incompetent execution. The Chinese have twenty in the build phase. India 7. Korea and the UAE 4 each. Russia 3. Even Bangladesh & Pakistan have two in the pipeline using technologies outside of the US/Japan.

There are about 150 power reactors with a total gross capacity of about 160GWe on order with about 300 more proposed. Where are the former world leaders in power technology? Next to nowhere. Cowering in a corner and allowing themselves to be beaten up senseless over false statistics. Where is the PR reporting reality? It’s as if they’ve given up. Where is the media lambasting China, India and other nations for putting our lives at risk? That’s right – nowhere.

What probably escapes many people is that for all the negative news cycle around nuclear power and the thirst for renewable alternatives, many Americans are already surrounded by active nuclear plants. While they visit a zoo or the beach they are blissfully unaware that at all the naval ports dotted around the mainland (e.g. California, Connecticut, NY, Florida, DC, Texas, South Carolina etc) and islands (e.g. Hawaii, Japan) there are 100s of nuclear reactors sitting safely in close proximity to millions of civilians. Yet where is the outrage? Not a peep.

Shout from the hilltops at the efficiency of renewables all you want. Then explain why those with higher levels of renewables as baseload power end up with the highest incidents of blackouts and steepest prices.

South Australia is the case in point. Australia is home to the cheapest materials (gas, coal and uranium) to make affordable electricity but we have caved to the green madness and saddled ourselves with punitive power prices to meet goals based on unproven and often whistle blown manipulated science. If climate scientists were subject to the same punitive damages that players in the financial industry are then it is likely the “targets” leading to our ecological disaster would be pared back to such a degree we’d just keep calm and carry on. Yet because there is no risk of jail sentences the tax dollars get misappropriated, funding an industry whose survival and growth depends on fear. Talk about a lack of ethics.

Even worse we want to double down on this inefficient renewable technology (where claims are often made on 100% capacity rather than the 20% they truly operate on) despite having empirical evidence of its all too obvious shortcomings. Virtue signaling actions such as blowing up old coal fired power stations has ironically proven the stupidest of moves in that all the while demand hasn’t changed reductions in reliable baseload supply makes us vulnerable.

Throw on the desire to electrify the automobile  and we already know that existing base load won’t cope with the increased demands. Take a look at Britain as an example. Apart from the risks of losing massive fuel tax levies (around 5% of total government revenue) the power industry’s current projections of new electricity generation additions can’t meet the expected demand if we all plug our EV in overnight.

So Australia should quit worrying about what others think and act in its own best interests. Maybe Canberra needs a PR agency more than the nuclear industry does. High time to look at real data and sustainability.