#virtuesignaling

Noosa Shire declares climate emergency

Noosa Shire has declared a climate emergency! So frightened are residents who stand to have their houses submerge below the waves that this house is a whisker from a fire sale at $5.2m! Many others just like it!

Has the $112m council got that little to do that it must indulge in this stupidity?

Contained within the 2017/18 Annual Report there is a section that looks at ‘Excellence as a Council’

It reports,

Top performing services were Waste Management, Customer Service, Disaster Management, Community Safety, Management and Supervisory Officers, Quality of Elected Council and Financial Management; and

Areas for improvement included Parking, Facilities, Economic Development/Local Employment, Road Maintenance, responding to the Community, Road Construction, and Providing Leadership and Advocacy.”

It doesn’t seem that a climate emergency is a concern of local residents.

So scared are local and future residents that the council approved 98.5% of the 503 development applications put forward. Hardly the actions of people fleeing for their lives.

The council reports 1,518,164 general waste bins 740,725 recycling bins 360,312 garden bins were collected with 131,000 visits to the tip.

Is Noosa Council paranoid of being thought of as a pariah if it doesn’t join the group think brigade of 650+ cities virtue signaling?

Perhaps we shouldn’t be too critical and celebrate Noosa Council’s climate efforts with the “one” EV charging station at Cooroy in 2018! Maybe it can champion the installation of 2 charging stations in 2019. A 100% uplift in climate commitments!

How badly do the left want to lose the 2020 election?

It seems the left can’t contain their Trump Derangement Syndrome. In Brooklyn, one advertiser has placed mini Trump statues for dogs to urinate on.

The question is with the level sinking ever lower in the way TDS is displayed, do the Dems honestly think they have a chance at the 2020 election with such openly childish antics? It was only last year when a comedian pretended to urinate on Trump’s Hollywood Star.

Imagine if an Obama statue was put out for dogs to urinate on? We wouldn’t hear the end of it.

Climate alarmist Streisand flies 3 pooches to London for concert

Barbra Streisand has flown her three pooches 10,000 miles to London to listen to her Hyde Park performance. As with most climate alarmists, they rarely practice what they preach. This only makes CM sleep more soundly at night that we have little to worry about. Feel sorry for the pooches.

AOC, best remember that victory loves preparation

Poor old AOC sought to hammer former ICE Director Thomas Homan but he pointed out facts and made her look rather wanting…she is really becoming a liability for the Dems.

If she doesn’t like the laws she is in a great place to change them.

When you know time is meaningless

Who knew? Prince Charles has told Commonwealth leaders we have 18 months to do something about the planet.

Which is it? If one were to time an egg by the alarmists we’d end up with a bunch of mush. Yet Greta Thunberg and the Extinction Rebellion (XR) were quick to capitalize on the Prince’s prophecy. 18 months. CM thought 2025 was the XR timeline? IPCC 2030? Please, can we just have some consistency? It’s all too confusing.

Don’t forget CM pointed out XR’s complete own goal citing a 2018 paper that spoke of 2022. So blinded by their excitement to confirm their own bias they overlooked the very content that ratcheted up the hysteria by recording 2025 instead. Sloppy! And they expect us to submit to their demands because supposedly they know best.

So quick to grab any alarmist hope, any date will do it seems. CM is sure if 2018 was cited as the deadline, XR would be all over it.

Unfortunately HRH should speak to his father who has toyed with bringing back a new version of HMY Britannia. Think of all the energy intensity that will go into making that monster.

When will these people finally work to putting forward a coherent strategy rather than espouse anything that might support a cause.

The bigger laugh was that XR Germany has posted that climate change could claim its first victim in the UK by 2045. XR started in England.

So deranged are the country-by-country XR movements that they seem to be trying to outdo each other in the same echo chamber.

Great role model for kids

The world’s longest Oscar acceptance speech laced with identity politics which closes with a message for all kids who look to Rapinoe as a role model from the 6:30 mark. All class.

Nivea CEO – “we don’t do gay”

LGBTQ Nation has reported that Nivea CEO rejected a campaign from its ad agency – FCB Global – which involved two men holding hands with the words, “we don’t do gay at Nivea.” This has led to a social media backlash showing offended users binning their products in protest. The laugh is that the advertising agency wants to dictate to the client how it runs its business. Nivea just doesn’t wish to promote “woke.” A choice that it should be entitled to make, just as Nike or Gillette are.

Nobody asked in what context “we don’t do gay” were said? Was it in reaction to the disastrous Gillette (note P&G reports Q4 results on July 30th) campaign on toxic masculinity? Did Nivea merely not want to reference specific minorities where it didn’t feel sufficient market gaps or opportunities would be found or was it a venom filled homophobic tirade? CM is willing to bet it was the former. Some corporations don’t wish to mix politics with product.

Nivea got in hot water in 2017 when it promoted a skin lightening cream in Africa. After much success with such products in Asia (where lighter skin is deemed more beautiful and brands make a fortune selling cosmetics based on this) it tested the African market. Unfortunately it got into hot water despite demand. The skin whitening industry was $10bn in 2009 and expected to grow to over $23bn by 2020.

Should Nivea be bashed for supplying products to a market demand that clearly exists? If Africans wish to lighten their skin, shouldn’t that just be a question for that individual? No one is forcing Africans to use their products. Nicole Amartefio is rightly proud of her skin hue so she can choose, like many others, not to buy into the ‘insecurity.’ If Nivea sales tank, they can blame the marketing department for inadequate due diligence.

Maybe CM should protest the sunscreen market for heightening insecurities over skin cancer because whites have less melanin? Do people realise that sunglasses lower the risk of tanning because the eyes regulate melanin production based off the glare the eyes receive? Why doesn’t Nivea promote the use of sunglasses instead of selling expensive sunscreen?

However this is where the Nivea story gets stupid.

FCB Global has been Nivea’s as agency for over 100 years yet its CEO Carter Murray said it intends to end the relationship with Nivea at the end of the contract.

FCB is within its rights to bin a century of business development but if the client wants to follow a mainstream campaign rather than get woke, surely isn’t it Nivea’s prerogative to do so? Does it require Nivea to meticulously follow the social diktat of its service providers? Who does FCB Global think it is? Why does it seek to throw its client under the bus? So much for respecting a century old client relationship.

LGBTQ Nation argues that one of the agency staff who proposed the campaign was indeed gay himself. Presumably he was offended.

Sadly Nivea felt the need to make an irrelevant statement to defend something completely unnecessary,

We are an international company with more than 20,000 employees with very different genders, ethnicities, orientations, backgrounds and personalities worldwide…Through our products, we touch millions of consumers around the globe every day. We know and cherish  that individuality and diversity in all regards brings inspiration and creativity to our society and to us as a company.”

Do consumers honestly ask themselves how “woke” every brand they buy? It is not dissimilar to ANZ preaching about Maria Folau. Is that in the forefront of the 5 million customers it serves? That is not even taking into account the hypocrisy of a bank which was admonished by the Hayne Royal Commission for unethical behaviour.

If Nivea believe that advertising to the LGBT community is a winner, let it decide because it has far better information than FCB Global about markets, products and segmentation. It shouldn’t feel guilty. Subaru America ran a campaign that targeted the lesbian community. Clearly the brand felt its market position had to differentiate away from the monsters of Toyota and Honda.

Talk about FCB Global cutting off its nose to spite its face. Expect its business to be affected more than Nivea. #GetWokeGoBroke . Interested to see how Gillette’s Q4 trend has been since the disastrous Q3 when P&G reports.

The moral of the story is to let the free market weigh Nivea’s decisions. It hasn’t called for anything other than defending how it serves its client base. Nivea parent company, Beiersdorf AG, has not experienced a share price backlash.