#toxicmasculinity

Job opening: Activism & Impact Manager

Activism

This is actually a job. Ben & Jerry’s Ice Cream is hiring an ‘Activism and Impact Manager‘. Lucky for them, its parent Unilever is also a woke corporation. The job spec is simple:

Do you have at least three years’ experience working in campaigning within the NGO, charity or grassroots movement-building space? Have you got a passion for the idea that business can be used to drive positive change in the world? Do issues of social and environmental justice drive you to take action and are you able to persuade others to join you?

Values-led ice cream company Ben & Jerry’s is recruiting an Activism and Impact Manager to lead social and environmental justice campaigns in Australia and New Zealand with our team in Sydney.

CM guesses that milk shaking conservatives is a new thing of the left so there are some definite synergies to be had by “Ben & Jerrying” them. Hopefully, the Chief “Woke” Officer (CWO) can offset any losses to Unilever’s bottom line by encouraging activists to only use social and environmental just milk-based products from Ben & Jerry’s to ensure that the lost business from one side is made up through willful waste on the other.

When will businesses learn that telling their customers how to behave is not required? Yet another business to swipe from the list – Nike, Gillette, Ben & Jerry’s, Colgate, Starbucks…

PG slices another $8bn off Gillette in 4Q

P&G reported stronger earnings overnight but wrote off another $8bn in 4Q on top of the $6bn in 3Q on the Gillette brand in terms of goodwill and intangibles. Of course management brushed this off as significant devaluations over a decade, lower shaving frequency and new entrants at prices lower than the average. Nothing to do with the toxic masculinity campaign 6 months ago? Get real.

Under grooming, most of the results performance came through the sale of real estate in Boston. Other than that the company reported unfavorable channel mix, volume declines, brand communication investments and currency headwinds. The CFO Jon Moeller said with respect to Gillette,

You’ve got here a business with a very broad global footprint, and particularly with the year that we have just been through, that impacts that value assessment,”

Sorry, what does that even mean? No surprises that grooming was the worst performing division in P&G’s quiver.

Get woke, go broke.

Toxic males and older folk still prefer Brexit to climate change

Activist group Christian Aid has published a survey of 2,072 people across representative age, gender, region and socioeconomic background to tell us that 71% of people care about the “long term” impacts of climate change than Brexit. 60% of people said that the UK government isn’t doing enough on climate change. Although looking at the questions in the ComRes survey we find when the word long term is removed it falls to 49%. Those damned toxic males make it 44% agreeing and 48% disagreeing with climate change being more pressing than Brexit in the short run. Don’t mention the older people! What do they know!? If Brexit occurs they’ll have stolen our “futures” twice!

Then by region, those pesky Northern Irelanders don’t think climate change is as important as Brexit. The double-barreled snobs in the South West are a given to be in favour of leaving the EU.

As can be seen from the Christian Aid website, it is an alarmist organization pleading its followers to bully banks into ending finance to fossil fuel industries.  HSBC is the main target.

When the next general election comes, CM thinks that Brexit will be given priority to climate. The EU elections proved that. Now that Corbyn has gone back on his word on Brexit and Boris is a “leaver” one imagines that the results of this survey will be disproven at the ballot box.

Gillette targets toxic men at 50% off

The power of virtue signaling. Gillette half price. Schick full price. Get woke, go broke. Neutral Bay Woolworths channel check.

Hypocritical Sadiq Khan embraces feminism

Sadiq Khan and feminism. What a laugh. His latest “Elle” sponsored video speaks volumes about his double standards. Since when did  we turn to Elle and Vogue for in-depth political analysis?  The mainstream media has left a void but to think fashion mags have filled the void! Does Khan honestly think that any American voter gives a damn what he thinks about domestic policy? One could be mistaken for thinking he has been watching Gillette commercials on a loop. What a surprise his video has received a 3:1 dislike rating on YouTube.

Did he not see the irony of fawning over a Pakistani political delegation to London at the time Pakistani Christian Asia Bibi was facing execution for blasphemy? Did he fight for the rights of women or Christians or diversity? Did he challenge the visitors? Not a peep.

Why was he silent when prominent Iranian human rights lawyer and women’s rights defender Nasrin Sotoudeh was given 33 years in prison and 148 lashes? She was only fighting for the rights for these women not to wear the hijab. Sadiq uttered not one word.

Where was his defence of comedian, John Cleese, for saying he doesn’t like cultures that believe in female genital mutilation? Yep, you guessed it.Nowhere.

Yet he feels vindicated to make a video about Trump’s views (shared by many Americans) on abortion, which is much more about late term than anything else. Don’t be surprised if pro-life people are disgusted that NY Mayor de Blasio happily lit up monuments and buildings to celebrate terminations right up to point of delivery.

Maybe Mayor Khan is upset with states like Georgia which want heartbeat bills when it comes to abortion. People could still go to another state that practices late term abortion to have the procedure? Did he think of that?

What about the rights of females in the womb who in certain countries get terminated, not because of medical emergencies but the cultural preference to have males? Are you for that?

Let’s look at the stats on abortion because CM guarantees Khan hasn’t a clue even though he professes wokeness.

Let’s look at the stats.

c.700,000 fetuses are terminated in America each year. Down from 1.4 million in 1990. Hardly stats to cheer about. Of course the arguments for a woman’s right to choose will always be thrown at pro-lifers. Yet allowing termination until birth?

Eurostat statistics on abortion reveal that Germany, France, UK, Spain and Italy alone terminate a combined 760,000 fetuses per annum. Across the EU-28 there are 1.25mn terminations. Without getting into a debate on abortion rights, the pure statistical number points to 20.4% of fetuses never make it out of the womb alive.

According to the Guttmacher Institute some 56 million abortions occur annually. Every. Single. Year. Think that WWII saw 50 million deaths in 6 years of conflict with wide spread use of lethal weapons. So abortions kill at a far higher rate than global conflict.

Then he follows with a closing comment that “men and boys should be feminists” and discusses the disproven “gender pay gap” myth suggesting if you believe in gender equality then one is a “feminist“. CM believes in equal opportunity but don’t consider it feminist to believe in fairness. Kristina Keneally doesn’t believe in fairness! She’s happy for men to take a hit to progress her career despite her well known shortcomings.

Sorry Mayor, the data doesn’t support your theories and Trump has never once had a policy platform that discusses the gender pay gap because America focuses on equal opportunity, not equal outcomes. Maybe you should watch Oprah, the highest paid TV host globally. Maybe then see whether Dr Phil has a right to complain why he is not getting equal pay for equal work?!?

Gillette – from toxic masculinity to transgender & morbid obesity

Gillette is free to advertise how it wishes. After the monster backlash against the toxic masculinity campaign which wiped 6% in value from the brand and caused a 22% fall in the following quarter’s profits, it is hard to see how the radical social justice warriors in the marketing department have not been fired. To shareholders, it was a massive fail. A YouGov poll of household grooming products before the campaign saw Gillette fall from 7th out of 45 brands to dead last after it. Yet the company has chosen to bet the house on more virtue signalling hoping it will eventually cut through to the masses. Get woke, go broke.

While there is absolutely nothing wrong with a transgender kid shaving for the first time, most will likely see this ad as nothing more than Gillette doubling down on the roulette wheel of “identity politics”. What point is Gillette trying to prove? The bulk of society is growing tired of being told how to think and what to say.

Yes, there are serious transgender issues in America. 130 transgender people have been murdered since 2013. It is a damning statistic. However, it is unlikely that anyone small minded enough to commit such a heinous crime will be swayed by a Gillette ad featuring a trans actor. Why does Gillette seek to force feed its version of socially acceptable behaviours on the 99.9% of its clientele that does not require it? It is patronising in the extreme. It is like attacking NRA members as murderers.

The only company in the world that can treat its customers with disdain is Ferrari. It wields so much power that it selects customers if they are deemed worthy of owning some of its limited edition offerings. Sadly Gillette is not Ferrari.

Gillette is rife with double standards. It has brazenly sponsored a Dutch racing car series with the brand embossed across the backsides of supermodels.

Chick-fil-A, on the other hand, was established on its Southern Baptist principles. It has never hijacked a social movement to boost sales.  That is why it has seen sales treble on a doubling of stores to become the third largest fast-food chain in America. It never rams its beliefs down the throats of others.

The toxic masculinity campaign should have been a big enough lesson for the marketing team to stay in its lane. The consumer spurned Gillette at the supermarket cash register. It would have been better coming out and apologizing and praising men for all the good things they do, like the Egard Watch company.

Virtually no customers will see that trans ad and think to buy Gillette razors out of a sense of moral guilt at the treatment of this minority. Consumers buy razors to groom – period. When will the company get it?

Related image

It wasn’t so long ago that Gillette promoted a morbidly obese woman to push female shaving products. There is a difference between standing against fat-shaming and being realistic about the many chronic health issues and massive costs related to obesity.

The American Medical Association (AMA) wrote, “the nation’s obesity rate is approaching 40% after holding around 34–35% between 2005 and 2012, according to data in The State of Obesity: Better Policies for a Healthier America 2018. No state has had a statistically significant drop in its obesity rate in the past five years...the National Health and Nutrition Examination Survey (NHANES) showed that 39.6% of adults and 18.5% of children ages 2 to 19 in America have obesity, the State of Obesity report noted that “these are the highest rates ever documented“…the AMA is working to prevent and control chronic diseases, many of which are associated with obesity…”

We covered obesity in the previous post. Obesity increases the risk of developing type 2 diabetes, high blood pressure, heart disease, stroke, arthritis, sleep apnea, liver disease, kidney disease, gallbladder disease, and certain types of cancer yet Gillette wants to celebrate it as something to be proud of.

Corporations that pursue woke marketing risk alienating their customers. There is no upside to it. Consumers are not stupid and the more companies run campaigns that fly in the face of their intelligence, will only get a backlash at the point of sale.

Don’t forget that the toxic masculinity campaign had a 10:1 negative response ratio on the millions of views it had. One can be sure Gillette will try to massage a positive response on this latest campaign. Yet, like most polls, the most accurate measure is consumer response. If sales aren’t arrested, no matter how many positive clickbait statistics they can show their bosses internally, the sales and profit figures won’t lie. That is all that ultimately matters to P&G shareholders.

Open letter to Lisa Wilkinson

Dear Lisa,

Oscar Wilde once said that, “the only thing to do with good advice is to pass it on. It is never of any use to oneself.”

Your open letter to Australian PM Scott Morrison effectively pleads for him to ignore the election result and adopt the policies that cost Bill Shorten his job. Labor’s platform was repudiated by the Australian people.

What is it with the left that is so preoccupied with Jacinda Ardern? Her domestic policy track record is awful. Copying Australia’s gun ban does not absolve her of failures elsewhere. Yes, she is young and progressive but it would have been nice for her to understand the cultural significance of donning the hijab rather than thinking it’s just a garment to augment her virtue signaling. Maybe you should talk to Rita Panahi to get a proper perspective on what it means to wear one.

Do you really think the PM will call his counterpart across the ditch if he needs to reach out? Morrison would seemingly have the answers to win an election within 9 months of taking over the leadership after Turnbull had trashed the Liberal brand. That is what his new party is for. He has their loyalty.

Your request to push for stable government is not lost on Mr Morrison. CM hates to tell you that the Prime Minister almost single-handedly won against all the odds and that has absolutely cemented his leadership. Do not forget the cabal of duplicitous leftists (Turnbull, Pyne, Bishop, Banks etc) within the party are thankfully all gone. The LNP can now be healed under his leadership. Did you honestly miss the significance of his win?

It wouldn’t be a letter from a host of The Project if climate change wasn’t on the menu! CM is pretty sure you voted for Zali Steggall in Warringah. Her sole policy platform is climate change. She emphatically said it in her victory speech.

Sadly, the Australian people rejected foolhardy renewable targets that Steggall wants to pursue. The Labor Party can’t risk running a climate change agenda again. Steggall’s targets are more extreme than Labor. Aussies at the coal face know better than Mosmanites at the Avenue Road Cafe how their financial livelihoods could be irrevocably damaged by Labor/Green climate policies. It is now a dead issue.

Did you know that Australia contributes 0.0000156% of global CO2? That means even if we went 100% renewable our impact is zip. Nada. Zero. Your husband’s Tesla has already travelled 150,000km in CO2 terms before it left Elon Musk’s factory.

CM advises you to watch the Sir David Attenborough documentary, Climate Change: The Facts, and note it is almost completely devoid of hard numbers. Many heart string pulling pictures but it is best you put faith in the PM to hit emission targets without trashing our economy in the process. Mr Shorten couldn’t put a price on climate change and paid a huge penalty because of it.

Please do not be concerned with the hot temperatures. It was hotter in the 1890s and early 1900s. Our Bureau of Meteorology has already been in quite a bit of trouble for fiddling the temperature figures. Feel more sorry for iguanas in Florida that fell out of trees due to the bitter cold and snowfalls.

As far as poverty goes, Australia has some of the lowest rates among 1st world nations. Spare a thought for the 118mn Europeans that live below the poverty line, over twice the rate of Australia. 23.5% of Europeans live below the poverty line and 330,000 German households had their electricity cut off because they couldn’t afford to pay for the record high power prices thanks to renewable energy policies. By the way 42,000 Aussies suffered the same fate last year.

Please quit with the “gender pay gap” nonsense. If companies could hire women at 14.1% less than men for the same job then there would be no point hiring men. Your pay packet is superior to many of your Project co-stars so you’re hardly oppressed by the gender pay gap. Choice of industry has a greater bearing on pay than gender.

Childcare is an issue which is being addressed. Domestic violence is way too high but do not ignore the statistics which show female violence against men. It just goes unreported.

While your sentiments are no doubt well intentioned, Jacinda could learn far more from ScoMo on how to win an election given the NZ PM has never achieved it in her own right.

Yours sincerely,

M. Newman, Contrarian Marketplace