#tennis

Will financial planners bring out a Naomi Osaka ETF?

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Japanese investors can get star-struck with investments. In 2015, popular pop-idol band AKB-48 saw the stocks of companies it was sponsored by surge 136% relative to the market. Aggregate sales of those companies surged 46% and 30% over the following two years. Such is the ‘hayari‘ (boom) culture in Japan. Corporates know this.

Since the US Open win by tennis star Naomi Osaka, sponsors are lining up to sign her. Prior to the win, Nissin Foods, WOWOW & Yonex were already sponsors. Nissan has just signed her. Since the win, the Topix has risen a tad over 6% while Nissan, Nissan & WOWOW have risen 7.5% in aggregate. Yonex has jumped 12.2% Early days to be sure, but the likelihood is that if she is sponsored by some smaller less liquid stock names these stocks could well fly.

Forget fancy models and esoteric investment strategies. Find whatever Osaka will be sponsored by in Japan and outperform through popularity over underlying earnings performance.

Any financial firm that launched a Naomi Osaka basket would likely see massive inflows and be able to charge higher fees on the back of it. Will the marketing departments wake up?

Tennis code violations – who is worse?

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Some argue that the 2018 US Open was biased against female players. In the singles men played 3,176 games in the recent tournament. Or 1.538x more than the 2,065 games played by the women. Yet the stats show men suffered 86 code violations vs 22 for the women or 3.91x. So on balance men 2.54x more likely to suffer a code violation than women on a per game basis. Is it the blokes are just more ill-tempered? If we use the 1.538x ratio of more games played, the boys get penalized (over the last 20 years of grand slam violations);

4.2x more for racket abuse

1.6x more for audible obscenity

2.8x more for unsportsmanlike conduct

2.5x more for verbal abuse

1.2x more for visible obscenity

1.5x more for time wasting

The girls get penalized more than boys in the follwing ways.

60% more for coaching

10% more for ball abuse

Although trying to compare ‘bias’ in tennis with respect to code violations is kind of irrelevant. Certain players ‘blow up’ more than others. McEnroe got many more warnings than Bjorn Borg.

Just for the record, at the US Open Djokovic had to play 136 games for his $3.8mn vs Osaka’s 86. So for each game Osaka earned $44,186 vs Djokovic’s $27,941. Maybe this is why he made his comments about men deserving to be paid more? If we look at the runner ups, del Potro won $17,961 per game vs Serena Williams’ $26,428. So Serena’s. 2nd place earned her almost as much as Djokovic win.

Naturally a better judge is not games played but viewership. The Serena Williams/Naomi Osaka final drew 3.1mn viewers on ESPN, more than the 2.07mn that watch Djokovic/del Potro the next day. If women get 1.5x the audience of the men in the final could one argue the men need to play 1.5x longer to earn the same? Arguably Serena was fighting to match Margaret Court’s record which was part of the boost.

To be honest women’s tennis can be more entertaining to watch in so far as frequent sustained rallies. Men’s tennis can often be a blast fest of aces and blistering returns of serve.

It is likely that Osaka will attract higher than average audiences going forward. Perhaps she is entitled to claim higher prize money than the men based on the extra attention she brings to the sport?

If we look at golf, Tiger Woods used to be paid $300,000 just for attending a tournament regardless of how poorly he finished. If Naomi Osaka helps click the turnstiles surely she deserves a cut of the gate?

More love for Naomi Osaka

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20yo Naomi Osaka deserves every success she gets. She is without doubt the hottest marketing prospect globally. There is no media spin or polish with her on any level. She is authentic in the extreme. No prima donna antics or bragging. If anything her press conferences since returning have defined her as ‘what you see is what you get.’ Humility and grace. Pray we get more millennials like her. She shows one doesn’t have to beat their chest in ridiculous ways to get attention.

No wonder Adidas want to throw $11.9m per year to sponsor her. As a Nissan ambassador, despite her media appearance in front of the Leaf electric vehicle, when asked Naomi just let her inner petrol head scream her favorite car – the GT-R. Lucky for her she will get one in white.

The world of tennis couldn’t have a better ambassador for the game. Let’s hope that the media don’t pry too deeply into her private life (good luck with that) and her sports manager doesn’t put her on a multi-year roadshow from hell to please sponsors which would put any star to the test.

The tale of two interviews – Osaka wins 6-0, 6-0

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Such is the weakness in today’s journalism that Serena Williams’ post match interview played to her being a victim, not a bully in her loss to Naomi Osaka. What were they worried about? If they didn’t treat the multiple grand slam winner nicely they’d lose access in the future?

She played like a brat – smashed rackets, denied using her coach, wailed at the umpire and then suggested “sexism”, “women’s rights” and “women’s equality”! Seriously? Why would Osaka feel the need to apologize for winning had Serena not stirred up the crowd to boo her? Poor old Osaka’s rights didn’t matter to Williams.

Naomi Osaka blew Serena off the court with superior tennis skills. She didn’t whine once. She deserved it. How disgusting for Osaka to be booed. What on earth would possess any fans to do it?

If only Americans could have seen Osaka’s interview on Japanese TV late last night. She was like the girl next door. Not pretentious or gloating. She was so dazed by what she had done that she repeatedly answered in English when questions in Japanese were lobbed at her. It wasn’t deliberate or calculating in the slightest. If anything she gave one word answers for the most part. Yet she oozed warmth and class.

Osaka deserves every endorsement she gets because she is exactly the type of demeanor lacking in professional sports these days.

Serena can play victim all she likes. There must be plenty who feel for the hardship at all the millions she has won over her career. Sexism and women’s equality? Does she forget blasting a lineswoman and female umpires in the past? What about Osaka? One journalist asked Williams did her motherly instincts kick in to comfort Naomi Osaka? Were you watching the same game?

Osaka embodies the best parts of what modern sports should look like. Authentic to a fault. She  can only make one smile at her sweet personality and ‘dizzy’ approach at speaking arrangements. No pretentious pieces to her puzzle at all. No heavily scripted media trained praise of her sponsors.

Serena on the other hand represents the type of sportsperson that lacks grace. Talk about role models for children. Yet the way to win these days in sport seems to be to driven by  controversy. Nike must be proud. Perhaps the sporting goods brand’s next ad can replace Kaepernick with Serena:“Believe in something. Even if it means sacrificing your opponent

Nick Kyrgios needs someone like this man

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Just watched Nick Kyrgios lose another match he could have won. There is nothing wrong with his skill. It’s mental. His problem is obvious- weak coaching. Any coach that can tolerate being told to “shut the f%ck up” on court when making unforced errors has no relationship. If he had the steady hand of a Brian Clough type coach he’d have to contend with someone who wouldn’t accept his abuse.

It is a shame. Someone who can belt 35 aces and fire 200km/h second serves could go to the top. Sadly as it stands his coaching staff aren’t up to return his serves. For all his outbursts they looked more pathetic than him.

Since when is it Andy Murray’s job to enforce same sex marriage rights?

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I wrote a few days ago that Aussie tennis great Margaret Court can hold any view she likes on same sex marriage but should refrain from publicly boycotting Qantas. Now the outrage brigade is reaching the tennis players who now wish to debate whether to boycott the tennis arena that bears her name at the next Australian Open. Since when is it the players who feel the need to enforce same sex marriage views? Margaret Court was a superb tennis player in her own right which is why she had an arena named after her. Isn’t that the same sort of bigoted mindset to demand the arena is renamed? She doesn’t share their views so they’ll go out of their way to destroy her. What if Margaret Court had a dinner with Andy Murray where she expressed those views in private? Would he have gone to the same lengths? Probably not.

Why wasn’t Boris Becker banned from commentating for supposedly impregnating a waitress in a London restaurant? Where is the outage over his (supposed) lack of respect for women?

Or why aren’t kids trigger-warned over John McEnroe commentating because of his on court antics as a bad role model for children?

Or Nick Kyrgios? How come the players aren’t all over attacking him publicly and demanding he be barred from the game?

Perhaps the tennis association should form a sports player union and advise the golf player association to ban Tiger Woods for life for DUI and for his 19 prostitutes.

Maybe Andy Murray will get a sponsorship from Qantas with his virtue signaling?