#SJW

How dare you stand by your man

If CM had a dime every time another person or corporate talked about “diversity and inclusion” he’d be a millionaire. That one has to claim the bleeding obvious is nothing more than sanctimonious virtue signaling. It is nauseating. It’s like asserting one stands against Nazis. Really? How woke!

To have people question Israel Folau’s wife supporting her husband beggars belief. What does one expect? That she might publicly shame him on her Twitter account? Is anyone surprised she retweeted his GoFundMe appeal? Perhaps former Aussie netballer Liz Ellis can advise Maria Folau in the art of throwing her beloved under the bus.

She tweeted, “How about this: There is no room for homophobia in our game. Anyone who is seen to support or endorse homophobia is not welcome. As much as I love watching @MariaFolau play netball I do not want my sport endorsing the views of her husband.”

Liz, should Netball NZ launch a witch-hunt on Maria? Shall we make an example of her? Perhaps ask Jacinda Ardern’s judiciary to sink its newly sharpened fangs into Maria for retweeting Izzy’s ‘hatred’ and incarcerate her? Perhaps ask Twitter to terminate his account?

ANZ, sponsor of the domestic netball premiership, unsurprisingly came out with a politically correct response. Does ANZ have to prove to the 0.1% of activists who claim faux outrage that it isn’t homophobic? Why not appeal to the 0.000001% of fornicators, adulterers and drunks who might have been upset by Folau? It is amazing to think these institutions hire so many staff to floss the chrome fixtures in the executive bathroom.

Corporations really need to grow a pair. “Diversity and inclusion” are overused more in corporate virtue signaling than Casanova serenading “I love only you” on Valentine’s Day.

If ANZ had a look at the bank account balances of the activists that they fear so much they would soon learn they could easily afford to lose their business.

Quit the moral preening. You aren’t fooling anyone.

Gillette – from toxic masculinity to transgender & morbid obesity

Gillette is free to advertise how it wishes. After the monster backlash against the toxic masculinity campaign which wiped 6% in value from the brand and caused a 22% fall in the following quarter’s profits, it is hard to see how the radical social justice warriors in the marketing department have not been fired. To shareholders, it was a massive fail. A YouGov poll of household grooming products before the campaign saw Gillette fall from 7th out of 45 brands to dead last after it. Yet the company has chosen to bet the house on more virtue signalling hoping it will eventually cut through to the masses. Get woke, go broke.

While there is absolutely nothing wrong with a transgender kid shaving for the first time, most will likely see this ad as nothing more than Gillette doubling down on the roulette wheel of “identity politics”. What point is Gillette trying to prove? The bulk of society is growing tired of being told how to think and what to say.

Yes, there are serious transgender issues in America. 130 transgender people have been murdered since 2013. It is a damning statistic. However, it is unlikely that anyone small minded enough to commit such a heinous crime will be swayed by a Gillette ad featuring a trans actor. Why does Gillette seek to force feed its version of socially acceptable behaviours on the 99.9% of its clientele that does not require it? It is patronising in the extreme. It is like attacking NRA members as murderers.

The only company in the world that can treat its customers with disdain is Ferrari. It wields so much power that it selects customers if they are deemed worthy of owning some of its limited edition offerings. Sadly Gillette is not Ferrari.

Gillette is rife with double standards. It has brazenly sponsored a Dutch racing car series with the brand embossed across the backsides of supermodels.

Chick-fil-A, on the other hand, was established on its Southern Baptist principles. It has never hijacked a social movement to boost sales.  That is why it has seen sales treble on a doubling of stores to become the third largest fast-food chain in America. It never rams its beliefs down the throats of others.

The toxic masculinity campaign should have been a big enough lesson for the marketing team to stay in its lane. The consumer spurned Gillette at the supermarket cash register. It would have been better coming out and apologizing and praising men for all the good things they do, like the Egard Watch company.

Virtually no customers will see that trans ad and think to buy Gillette razors out of a sense of moral guilt at the treatment of this minority. Consumers buy razors to groom – period. When will the company get it?

Related image

It wasn’t so long ago that Gillette promoted a morbidly obese woman to push female shaving products. There is a difference between standing against fat-shaming and being realistic about the many chronic health issues and massive costs related to obesity.

The American Medical Association (AMA) wrote, “the nation’s obesity rate is approaching 40% after holding around 34–35% between 2005 and 2012, according to data in The State of Obesity: Better Policies for a Healthier America 2018. No state has had a statistically significant drop in its obesity rate in the past five years...the National Health and Nutrition Examination Survey (NHANES) showed that 39.6% of adults and 18.5% of children ages 2 to 19 in America have obesity, the State of Obesity report noted that “these are the highest rates ever documented“…the AMA is working to prevent and control chronic diseases, many of which are associated with obesity…”

We covered obesity in the previous post. Obesity increases the risk of developing type 2 diabetes, high blood pressure, heart disease, stroke, arthritis, sleep apnea, liver disease, kidney disease, gallbladder disease, and certain types of cancer yet Gillette wants to celebrate it as something to be proud of.

Corporations that pursue woke marketing risk alienating their customers. There is no upside to it. Consumers are not stupid and the more companies run campaigns that fly in the face of their intelligence, will only get a backlash at the point of sale.

Don’t forget that the toxic masculinity campaign had a 10:1 negative response ratio on the millions of views it had. One can be sure Gillette will try to massage a positive response on this latest campaign. Yet, like most polls, the most accurate measure is consumer response. If sales aren’t arrested, no matter how many positive clickbait statistics they can show their bosses internally, the sales and profit figures won’t lie. That is all that ultimately matters to P&G shareholders.

The Footy Show is axed

This is what happens when TV producers think being woke, hip, diverse and inclusive (i.e. politically correct) will woo audiences. Sadly not. Instead of the blokey format that was a staple with The Footy Show fans, identity politics driven warriors were passed the ball to change the format.

The new version of The Footy Show debuted at 193,000 viewers, presumably people giving it a fair go to see the change. However, it quickly slumped to 96,000 in Melbourne to the then lowest print in the show’s long history. Last week hit only 53,000 TV screens. Now the show is being cancelled.

This is what happens when social justice warriors hijack the free market. If TV stations want to boost ratings, they should properly know their clients rather than pander to the left and think they can remove toxic masculinity by live indoctrination.

Married at First Sight (MAFS) would have to be some of the worst TV around but it gets ratings because it is utterly brain dead and people who’ve had a long day can zone out while watching these proms donnas scream at each other with non-PC words.

Vegan activists need caging more than goats

Well done to the lunatic vegan activists whose harassment led to the closure of The Gippy Goat Cafe in the Democratic People’s Republic of Victoria. 8 people have lost their jobs as a result of a legitimate business not being able to operate because of the weak application of laws from the judiciary based on toned down charges dispensed by law enforcement. It makes you wonder how theft, trespass and threats of violence don’t rate a mention with the police. At the very least these activists should be forced to pay for the redundancy costs and years of lost revenue caused by their actions. Why should the owners lose a business they invested in all because of the intolerance of the radical left? How much were the activists fined each? $1 for biosecurity breaches! What a farce.

This is what the owners had to say yesterday,

The Gippy Goat Café has decided to close, today will be our last day. We would like to thank our dedicated staff, our social media followers and loyal customers for your unfailing support but we do not have the heart to continue the café. This was not an easy decision to reach, however for the sake of our health and safety and that of our families and staff we feel that it is regrettably the best option.

Our staff and customers have been subjected to nearly 4 months of constant harassment, vile statements and threats from the abusive vegan activists. We have personally been subjected to an appalling stream of threats of extreme violence against ourselves, our family, our staff and even their families. Our staff have been subjected to daily threats and harassment by phone, and we cannot in good conscience ask them to continue working under such a condition. Our social media and review sites have been subjected to false information and artificially poor ratings. The courts have proven to be ineffectual, the enforcement agencies declined to prosecute to the full extent, so, to the thieves, trespassers and activists; you have won. Rejoice in your victory: eight good people are now without a job, families no longer can enjoy the good food and open space, and children can no longer interact with our animals. Society is the loser; the anonymous bullies, hypocrites, lawbreakers and self-professed paragons of moral and social justice have won. Please know that your ignorant indignation, lust for outrage and the false reality you inhabit through your social media streams will prevent you from effecting any positive societal change – only harm to real human beings – and you only have yourselves to thank.

Our farm will continue to operate as before, but is no longer open to the public. We are truly sorry for any disappointment this may cause.

John & Penny

We can be sure that if John & Penny trespassed onto one of the vegan’s properties, these activists would demand the stiffest penalties by dispensed the courts. So typical with the radical left, only their voices have legitimacy.

Meanwhile serial social justice warrior Trudeau hits new poll lows

FCF15B1F-4C6D-49BE-8980-9C6B66F6AD33.jpeg

Meanwhile, as the supposedly most hated and despised bully of the West is likely to see his approval move sharply higher over North Korea, serial appeaser and social justice warrior Prime Minsiter Trudeau of Canada saw his approval rating sink to 33%, his lowest number ever recorded.  A Forum poll also noted a majority of the voters surveyed (43%) said they would support the Conservatives while 30% believe they would back Trudeau’s Liberal party.

Based on the poll results, Forum Research predicts a Conservative majority government taking 207 seats. The Liberals would take 110 seats, while the NDP would likely garner 23 seats. The Bloc Quebecois would end up with six seats and the Greens with two.

It is surprising to see Trudeau’s slump when he has the full support of people like his Environment Minister Catherine “Climate Barbie” McKenna who said recently not only will she refuse to debate with those that disagree with her on climate change but that Canadians have a $30 trillion (yes you read right) opportunity by 2020 because of the Liberal’s carbon tax and associated environmental policies. Who wouldn’t vote for a party that can 20-bag an economy in 2 years?

If it does go pear-shaped with mathematics like that she can always sign up for the Greens leadership.

The 90th Oscars – viewership down 16%

75D52928-136C-43D5-89C9-9D7E7E934D83.jpeg

The Oscars. Who actually takes the time to watch it? The irony is that these supposed social justice warriors think they pack significant political clout. On the one hand actresses still dress as scantily as possible while protesting sexual harassment and women’s rights while on the other stick it to the NRA when so many action or suspense movies glorify gun fights and blood shed. Trump bashing is a regular feature these days and the jokes are plain boring and the audience, what’s left of it, have tuned out.

They can’t have it both ways. In any event viewers voted with their eyes sending ratings down 16%. Perhaps The Oscars could take a lessson from 90 years ago and stick to silent movies!

From a Nielsen:

The 8 p.m.-11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings, which cover about 70% of U.S. TV households. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.

Hypocrisy and Hollywood go hand in hand. One wonders whether Leo DiCaprio flew his eyebrow groomer half way around the world on a private jet when climate change is the biggest problem we face  today.

After decades of digital disruption Hollywood still pushes the idea that they are important enough for us to make an appointment for when Netflix and Fox allow us to watch whatever, whenever On demand in our own living rooms. Times have changed and Hollywood needs to get with them and keep their mouths shut when it comes to thinking they’re remotely living in the real world.