#selfloathing

Emmys – baloney without cajones

7AD63D3F-7551-4935-B601-4F7292101006.jpeg

When the content is so predictable it stands to reason that ratings drop. Neilsen noted the 2018 Emmys awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmys drew in 21.8mn by comparison. Some may talk to modern day luxuries of streaming which would boost these dreadful numbers but the reality is Hollywood’s obsession with shaming is the more likely culprit. The Oscars are down 40% on five years ago. It’s no surprise.

In recent years, self absorbed celebrities think the formula is hypocritically chastising their audiences. Whether the topic is climate change, #MeToo, white privilege, Republicans, Trump and now Christianity, the event is less about self appraised back slapping but almost entirely about identity based political grandstanding.

Such was the high level of comedy that one of the MCs stated, “The only white people that thank Jesus are Republicans and ex-crackheads.”  Here’s a challenge to Hollywood – would they dare say “The only black people that thank Mohammed are Democrats and ex-crackheads”? After all it’s just comedy, right? Of course they wouldn’t dare. They are the very racists they condemn.

At another event Anne Hathaway made her psychobabble statement about white privilege,  how transgender doesn’t circle around cisgender and other races don’t circle around whites to rapturous applause.

The irony is that behind all of the public self loathing, the same actors and actresses who cheered  happily collect their millions, live behind gates mansions with armed body guards, protest the NRA, turn a blind eye to sexual harassment but protest on the red carpet by wearing three fabric postage stamps held together with dental floss and tell us how out of touch we are. Really?

Their audience figures should tell them they are indeed the out of touch ones.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south.

It is interesting that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 Best Pictures have failed to breach $75mn. The 4 that didn’t miss were all about real life stories – Titanic, The King’s Speech, Argo and A Beautiful Mind. Funny that.

Instead of realizing that their interpretation of identity driven art isn’t sinking in with the public, Hollywood is now prepared to blot the history books – such as deleting the flag planting on the moon scene in ‘First Man’ – to destroy the very formula that seems to resonate with audiences.

No, in the fight for equality we must disparage innocent, hard working citizens by questioning their faith and mocking their intelligence. Hollywood can keep up the performances at these awards ceremonies. Doubling, tripling or quadrupling down on a formula that continues to fail only shows where the lack of insight lies. Too much time in rehab?

By all means many may be willing to listen to celebrities if they practiced what they preached. Say, where are all those celebrities that threatened to leave the country if Trump became president? That’s right 99% are still here. Let’s not forget Leo DiCaprio flying his eyebrow stylist half way around the world on a private jet whilst telling us climate change is the most pressing issue of our day. Actions not words. In today’s society virtue signaling on social media is deemed enough.

 

If you’re going to do it then stop the damn subtlety

5B00FFB0-3D84-43AA-A06F-0567222DACBE.jpeg

What is the obsession Hollywood has of trying to either wipe history or work to overlay irrelevance to rewrite it? Quit the subtle overtones. Just explicitly state your intent and let the free market box office judge it. When it comes to factual recreations like Dunkirk what is the point of wailing there were not enough people of colour in it when history shows us 99% of those that served were white? What does this achieve? Why not complain that 50% of the cast weren’t women waiting for the boats in the film? Probably because 99.9% on Dunkirk were men.

The latest Star Wars film was all about social justice, equality and identity. It has been a flop. Why can’t we just see a movie with lasers and goodies vs baddies? Should we fear alienating the LGBT Ewok community? Perhaps the sand people are really misunderstood minorities not terrorists? Shouldn’t Jabba the Hut seek compensation for decades of fat shaming? It is insane. Funnily enough when studying the box office takings we don’t need to look far to see the winners of the “Best Picture” selected by Hollywood in recent times have far undershot records. $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead.

These are the Oscar stats. A 40% decline in viewers over 5 years. Is this a sign of a format that is no longer sustainable? Is the disintermediation/disruption caused by video on demand such that making a ‘date’ to go to the cinema is no longer a priority? Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south.

So Man on the Moon depicts the story of Neil Armstrong. The film leaves out the historic and defining moment of planting the flag (a sign of American exceptionalism) some 50 years ago in beating arch enemy Russia in the space race. In 1969, had a straw poll of Americans (and much of the world) been taken at that moment it would have undoubtedly reflected unbridled pride in achievement. Many around the world must have looked at America in awe. What on earth is wrong with that? It was a stunning achievement and feat of ingenuity, science and invention.

Canadian actor Ryan Gosling, who plays Armstrong, said the moon landing “transcended countries and borders.” To a degree he is right. The world stood still on that day. Walter Cronkite had tears in his eyes. Yert should Jamaicans feel guilty that Usain Bolt won the 100m & 200m finals in three consecutive Olympics? There is no doubt the world looked in awe of him grinning with shoelaces untied as he jogged to the finish line. Yet for Jamaicans it was an extra dollop of pride. Great!

However Gosling’s defence of leaving out the flag scene was to cast aspersions on America. It is part of this new breed of Hollywood loathing of everything good. Where globalism trumps national pride. If the producers of this film hate America so much why not make the movie about a conspiracy theory that the moon landing was faked? Alternatively make Armstrong a disabled, black, transgender Muslim to ensure enough PC boxes are ticked to please the apparatchiks?

CM only requests Hollywood quits with subtle jabs at success and openly embraces its quest for shared misery and the rewriting of history. Only then will they see their box office numbers judge their stupidity. Grow up! Understand that pride in one’s country, flag, job, study or whatever else is to be encouraged. We need more of it not Hollywood’s obsession with oppression.