Everyone knows CM is no longer a user of Gillette products. The brand is rife with double standards. To be lectured on toxic masculinity while it happily plastered its brand on the backsides of Dutch supermodels wearing skimpy jumpsuits to promote a racing car series.
Interesting to see the company has turned to sponsored advertising on social media. Is Gillette Direct tempting? We don’t have a good idea of the costs of selling at supermarkets and chemists. So how much will Gillette margins change at the margin? Best sell for 50% off direct than 50% off at Woolies. Await coming 10Q data to see how the trends evolve.
Our total outlay would be $76.00. Savings are:
Free handle: $7.00 saving
Blades: $7.79 savings x 4 = $31.16
4th Set of Blades: Free ($28.00 saving)
Shipping: $10 savings
Total Savings: $7.00 + $31.16 + $10.00 + $28.00 = $76.16
On top of this for Father’s Day, Gillette appears to be offering an extra 10% savings. 52.3% off.
Will be interested to see if the Dollar Shave Club model will somehow lift Gillette out of the hole they dug for themselves.
Dollar Shave Club offers 8 replacement blades per cycle and shaving cream for $31.35. Better value. A starter kit is only $15.00.
CM is unmoved. Thanks but no thanks.
Good on Schick BTW for this counter advert questioning gender stereotypes without pandering to radical leftist feminist cabals inside corporate marketing departments driving narratives about oppression obsession. #getwokegobroke