#schick

Gillette razor cuts ongoing

Gillette at Priceline is still on discount. Schick remains full price. Interested to see the next set of numbers from P&G. It is doubtful that it will derail the group by any stretch but the management commentary will be interesting to see how they deflect the campaign. Perhaps better to look at Schick’s parent Edgewell Personal Care to see if they got a free bump.

Gillette cheaper than Home Brand

A month after the Gillette toxic masculinity campaign, it seems that apart from all the Gillette razors remaining discounted vs Schick product at full price, even Gillette shaving foam is selling at a discount to the low cost generic Woolworths Home Brand. Talking about a shaving cut.

”We see the good in men”

The Egard watch company took the opposite view of the Gillette campaign. So much for equality!

The cost of Gillette’s virtue signaling?

Before the ads, Gillette wasn’t on sale and Schick was. Now it’s reversed. One store maybe but the timing seems coincidental.

Gillette Lecture Series – 2

What was Gillette saying in Lecture 1 about it being high time men deal with toxic masculinity? Is this picture what it really meant when it supported the #METOO movement? Hypocrites.

Shaving bliss without “irritation”

Thanks Gillette. Now this Schick Hydro5 razor promises to keep away skin irritation. For customers it’s even nicer to know there are no other “irritations” to worry about.

Schick should do a toxic masculinity counter campaign

Gillette’s marketing department must be thrilled to get such decent click thru rates. Sadly they are running circa 10:1 negative on 2.4m views. Great lesson on why lecturing customers is never advisable. Were they eating Tide pods when they came up with the idea?

This virtue signaling stupidity only benefits Edgewell Personal Care (parent of Schick). On what planet did Gillette think this campaign would win fans? If CM was working for Edgewell, the advice to the company would be to do a toxic masculinity spoof counter campaign and watch it go so viral. Watch EPC’s share price ramp tonite.

It’s rare that a #1 player so carelessly throws away its clear advantage. The overwhelming majority of men can’t stand violence toward women.

As is so often the case with virtue signaling the target audience is usually such a tiny minority that one wonders why they bother to spurn the majority to placate them?!