Gillette’s marketing department must be thrilled to get such decent click thru rates. Sadly they are running circa 10:1 negative on 2.4m views. Great lesson on why lecturing customers is never advisable. Were they eating Tide pods when they came up with the idea?
This virtue signaling stupidity only benefits Edgewell Personal Care (parent of Schick). On what planet did Gillette think this campaign would win fans? If CM was working for Edgewell, the advice to the company would be to do a toxic masculinity spoof counter campaign and watch it go so viral. Watch EPC’s share price ramp tonite.
It’s rare that a #1 player so carelessly throws away its clear advantage. The overwhelming majority of men can’t stand violence toward women.
As is so often the case with virtue signaling the target audience is usually such a tiny minority that one wonders why they bother to spurn the majority to placate them?!