Reality is that CNN set a ratings record In Q2 2017: It had its most-watched second quarter in network history across the 6 a.m. – 6 a.m stat. The network also delivered its best Q2 performance in the 25-54 demographic since 2003, Russiagate was working for rankings as the Q2 2016 comparables were strong on the back of pre presidential election town halls.
Despite these records CNN was the #3 cable news network for Q2 behind Fox (1.465mn) and MSNBC (886k) during the day. That said, CNN still managed to beat MSNBC in the total day demographic for the 13th consecutive quarter.
CNN more than doubled MSNBC in the 25-54 demographic and ranked No. 2 in total viewers behind FNC.
CNN produced a 10% jump in total prime time viewers and 19% lift in the key 25-54 age bracket vs Q2 2016. Total day was even stronger, 25% hike in total viewers and 39% among 25-54s.
Below are CNN’s Q2 2017average live-plus-same-day stats according to Nielsen:
Prime time (Mon-Sun): 1,055,000 total viewers & 363,000 (25-54)
Total Day (Mon-Sun): 788,000 total viewers & 262,000 (25-54)
As of June 27 post the “nothing burger” the following was seen
Prime time (Mon-Sun): 970,000 (-8.1%) total viewers & 363,000 (25-54) (-1.9%)
Total Day (Mon-Sun): 726,000 (-7.9%) total viewers & 236,000 (25-54) (-10.0%)
As of June 29 the stats were
Prime time (Mon-Sun): 1.239mn (+13.2%) total viewers & 424,000 (25-54) (+16.8%)
Total Day (Mon-Sun): 818,000 (+3.8%) total viewers & 254,000 (25-54) (-3.1%).
While a few days do not a trend make it is interesting to see that viewership hasn’t collapsed since the open resignations of CNN staff who openly admitted they had made up a lot of the Russiagate story.
Perhaps it runs deeper. If you want to get a daily fix of Trump-hating on TV that isn’t nearly enough in WaPo or NYTimes print form then CNN ir MSNBC is still a viable place to feed it. Perhaps many of their viewers don’t actually want to hear the truth. Only the stuff that feeds their Trump derangement syndrome. It is hard to conclude a different answer when the network openly admits it is spewing lies to get ratings. Seems to be a strategy that is working.