#russiagate

How badly has CNN suffered since Russiagate fake news?

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Reality is that CNN set a ratings record In Q2 2017: It had its most-watched second quarter in network history across the 6 a.m. – 6 a.m stat. The network also delivered its best Q2 performance in the 25-54 demographic since 2003, Russiagate was working for rankings as the Q2 2016 comparables were strong on the back of pre presidential election town halls.

Despite these records CNN was the #3 cable news network for Q2 behind Fox (1.465mn) and MSNBC (886k) during the day. That said, CNN still managed to beat MSNBC in the total day demographic for the 13th consecutive quarter.

CNN more than doubled MSNBC in the 25-54 demographic and ranked No. 2 in total viewers behind FNC.

CNN produced a 10% jump in total prime time viewers and 19% lift in the key 25-54 age bracket vs Q2 2016. Total day was even stronger, 25% hike in total viewers and 39% among 25-54s.

Below are CNN’s Q2 2017average live-plus-same-day stats according to Nielsen:

Prime time (Mon-Sun): 1,055,000 total viewers & 363,000 (25-54)
Total Day (Mon-Sun): 788,000 total viewers  & 262,000 (25-54)

As of June 27 post the “nothing burger” the following was seen

Prime time (Mon-Sun): 970,000 (-8.1%) total viewers & 363,000 (25-54) (-1.9%)
Total Day (Mon-Sun): 726,000 (-7.9%) total viewers & 236,000 (25-54) (-10.0%)

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As of June 29 the stats were

Prime time (Mon-Sun): 1.239mn (+13.2%) total viewers & 424,000 (25-54) (+16.8%)
Total Day (Mon-Sun): 818,000 (+3.8%) total viewers & 254,000 (25-54) (-3.1%).

While a few days do not a trend make it is interesting to see that viewership hasn’t collapsed since the open resignations of CNN staff who openly admitted they had made up a lot of the Russiagate story.

Perhaps it runs deeper. If you want to get a daily fix of Trump-hating on TV that isn’t nearly enough in WaPo or NYTimes print form then CNN ir MSNBC is still a viable place to feed it. Perhaps many of their viewers don’t actually want to hear the truth. Only the stuff that feeds their Trump derangement syndrome. It is hard to conclude a different answer when the network openly admits it is spewing lies to get ratings. Seems to be a strategy that is working.

Comey testimony proves media can’t stop playing the man rather than the ball

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Comey admitted in his testimony that he was never pressured by Trump to end any investigations. Damn and blast. The media has done another collective Rachel Maddow “we’ve got his tax returns” backfire. So insistent on trying to seek revenge they forgot the old Chinese proverb, “before setting out on revenge, first dig two graves.” So eager are they to play the man they overlook basic check sheets to find balance. Trump may well be a loose cannon at times but the media is the pot still calling the kettle black.

While I long argued Trump would win the election I’ve been an advocate of trying to seek balance to the one sided argument against him. It doesn’t mean I think he is ideal.  I disagree with many (not all) things he has done and petty things (like his attitude to Merkel) are certainly not fitting the most powerful office in the world. Trump derangement syndrome is none-the-less real. The media attack dogs never seek to do moral equivalence with their beloved Obama over the same supposed crimes of leaking sensitive info or whatever. I do think Trump is Turnbull-esque in lacking judgement as well as constant cabinet reshuffles but the most twisted irony is that financial markets would seem to want him there using any wobble on the back of an impeachment scenario as an excuse rather than admit the hyper asset bubble blown for 8 years.

The mainstream media now preys on clickbait. Thinking the number of clicks, likes and shares are endorsements and can replace quality content (as much as they self appraise it’s high value added factual). In fact the revenue numbers of media outlets who continually rant  is telling. Fairfax in Australia has had two rounds of layoffs in the space of 12 months and The Guardian is openly begging for donations.

The media is surely going to keep launching salvo after salvo to try get him out of office. As stupid as they keep suggesting the ‘orange baffoon” is he keeps getting their measure. I issue a caution though. The deplorables that voted him in want him to get on with the job. With all these distractions the quest that they hope will get them under the “have not” hole is pushed further into the future. Getting an impeachment to stick and force a resignation is not high on a have not’s priority list. They need help as I argued at the time of the election. Whether Trump can provide it is a moot point but they voted for change and the “haves” ought to be careful how they indirectly impact the “have nots”

The screaming, carrying on and promoting blood sport may end up creating proper civil unrest. It’s simmering but the media as usual is oblivious to it all. In any event the last thing the world needs is instability in the world’s largest economy at this point in a peaking cycle.