I guess even the some of well heeled are strapped for cash. Surely the pomp of being able to buy a Rolls-Royce is the theatrics of handing the dealer a Rimowa briefcase stuffed with crisp bank notes. The RR offer is a combination of a $10,000 special buyers support and 0.99% financing. Maybe RR realizes that its customers are probably punting bitcoin so need the extra leverage a 0.99% loan provides?
In the old days as an industrials analyst, I used to cover a stock called Ferretti which made ridiculously large motor yachts where the average price was $15 million +. When Asking the company how the tech-wreck internet bubble collapse would impact sales they responded “our customers do not experience recessions”. One wonders if RR are requiring discounted financing to shift product that costs as much as a house that perhaps their customers “do experience recessions”