#oscars

91st Oscars dead cat bounce

Once again the Oscars were all about sanctimonious identity politics. Billy Porter set the tone in his tuxedo ball gown. Presumably a sop to transgender issues on the outside but a blatant play for attention to get the next big role. Shock value is what the Oscars thrive on. Yet shock resides with the ABC which promotes it. Last year the 90th Oscars slumped 16%, or 25 year lows. Things had become so bad that the network had to offer advertisers guarantees for the first time ever.

So 2019 ratings showed a 12% bounce in ratings, off a low base which has declined 40% in the last 5 years. What a surprise? Who wouldn’t listen to Spike Lee talk about being in the right side of history in 2020? The champagne socialists are always in touch with the masses.

They will undoubtedly champion the bump as a full endorsement even though no host is the best way to have audiences return. Watch the old bad habits come out in force in 92nd Oscars in 2020, especially as it will be an election year. Hollywood is still a figment of their own imagination. It is truly make believe to think Main St pay them any mind at the polling booth.

2019 Golden Globe ratings down again

It is no surprise to learn that the initial ratings for the Golden Globes In 2019 were down on 2018 which were down on 2017…which were down on…Get the picture? It was the worst showing in a decade.

It seems the formula is so bust that even deliberately leaving Trump mocking out of the corny gag lines saw another 5% drop this year. Despite little competition in the time slot and following on straight after the Chicago Bears vs Philadelphia Eagles (38mn viewers), 20mn switched channels to something other than the Golden Globes.

Who actually took the time to watch The Oscars last year? Viewers voted with their eyes sending ratings down 16% on 2017 and 40% on 5 years ago. Perhaps The Oscars could take a lessson from 90 years ago and stick to silent movies!

From Nielsen:

The 8 p.m.-11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings, which cover about 70% of U.S. TV households. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.

Same with the Emmys.

Neilsen noted the 2018 Emmy awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmy’s drew in 21.8mn by comparison.

Some may talk to modern day luxuries of streaming which might flatline these dreadful numbers but the reality is Hollywood’s obsession with shaming its intended viewers is the more likely culprit.

Perhaps ABC & NBC need to host these events at a local Hollywood pensioners club from here on in. Save the millions lavished on sets and award movies based on a Bingo wheel. Celebrities can go in smart casual (Cate Blanchett insists on recycling clothes) and dine on a sumptuous smorgasbord with complimentary soft drinks at the beverage bar. Now that would be worth watching.

Emmys – baloney without cajones

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When the content is so predictable it stands to reason that ratings drop. Neilsen noted the 2018 Emmys awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmys drew in 21.8mn by comparison. Some may talk to modern day luxuries of streaming which would boost these dreadful numbers but the reality is Hollywood’s obsession with shaming is the more likely culprit. The Oscars are down 40% on five years ago. It’s no surprise.

In recent years, self absorbed celebrities think the formula is hypocritically chastising their audiences. Whether the topic is climate change, #MeToo, white privilege, Republicans, Trump and now Christianity, the event is less about self appraised back slapping but almost entirely about identity based political grandstanding.

Such was the high level of comedy that one of the MCs stated, “The only white people that thank Jesus are Republicans and ex-crackheads.”  Here’s a challenge to Hollywood – would they dare say “The only black people that thank Mohammed are Democrats and ex-crackheads”? After all it’s just comedy, right? Of course they wouldn’t dare. They are the very racists they condemn.

At another event Anne Hathaway made her psychobabble statement about white privilege,  how transgender doesn’t circle around cisgender and other races don’t circle around whites to rapturous applause.

The irony is that behind all of the public self loathing, the same actors and actresses who cheered  happily collect their millions, live behind gates mansions with armed body guards, protest the NRA, turn a blind eye to sexual harassment but protest on the red carpet by wearing three fabric postage stamps held together with dental floss and tell us how out of touch we are. Really?

Their audience figures should tell them they are indeed the out of touch ones.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south.

It is interesting that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 Best Pictures have failed to breach $75mn. The 4 that didn’t miss were all about real life stories – Titanic, The King’s Speech, Argo and A Beautiful Mind. Funny that.

Instead of realizing that their interpretation of identity driven art isn’t sinking in with the public, Hollywood is now prepared to blot the history books – such as deleting the flag planting on the moon scene in ‘First Man’ – to destroy the very formula that seems to resonate with audiences.

No, in the fight for equality we must disparage innocent, hard working citizens by questioning their faith and mocking their intelligence. Hollywood can keep up the performances at these awards ceremonies. Doubling, tripling or quadrupling down on a formula that continues to fail only shows where the lack of insight lies. Too much time in rehab?

By all means many may be willing to listen to celebrities if they practiced what they preached. Say, where are all those celebrities that threatened to leave the country if Trump became president? That’s right 99% are still here. Let’s not forget Leo DiCaprio flying his eyebrow stylist half way around the world on a private jet whilst telling us climate change is the most pressing issue of our day. Actions not words. In today’s society virtue signaling on social media is deemed enough.

 

If you’re going to do it then stop the damn subtlety

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What is the obsession Hollywood has of trying to either wipe history or work to overlay irrelevance to rewrite it? Quit the subtle overtones. Just explicitly state your intent and let the free market box office judge it. When it comes to factual recreations like Dunkirk what is the point of wailing there were not enough people of colour in it when history shows us 99% of those that served were white? What does this achieve? Why not complain that 50% of the cast weren’t women waiting for the boats in the film? Probably because 99.9% on Dunkirk were men.

The latest Star Wars film was all about social justice, equality and identity. It has been a flop. Why can’t we just see a movie with lasers and goodies vs baddies? Should we fear alienating the LGBT Ewok community? Perhaps the sand people are really misunderstood minorities not terrorists? Shouldn’t Jabba the Hut seek compensation for decades of fat shaming? It is insane. Funnily enough when studying the box office takings we don’t need to look far to see the winners of the “Best Picture” selected by Hollywood in recent times have far undershot records. $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead.

These are the Oscar stats. A 40% decline in viewers over 5 years. Is this a sign of a format that is no longer sustainable? Is the disintermediation/disruption caused by video on demand such that making a ‘date’ to go to the cinema is no longer a priority? Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south.

So Man on the Moon depicts the story of Neil Armstrong. The film leaves out the historic and defining moment of planting the flag (a sign of American exceptionalism) some 50 years ago in beating arch enemy Russia in the space race. In 1969, had a straw poll of Americans (and much of the world) been taken at that moment it would have undoubtedly reflected unbridled pride in achievement. Many around the world must have looked at America in awe. What on earth is wrong with that? It was a stunning achievement and feat of ingenuity, science and invention.

Canadian actor Ryan Gosling, who plays Armstrong, said the moon landing “transcended countries and borders.” To a degree he is right. The world stood still on that day. Walter Cronkite had tears in his eyes. Yert should Jamaicans feel guilty that Usain Bolt won the 100m & 200m finals in three consecutive Olympics? There is no doubt the world looked in awe of him grinning with shoelaces untied as he jogged to the finish line. Yet for Jamaicans it was an extra dollop of pride. Great!

However Gosling’s defence of leaving out the flag scene was to cast aspersions on America. It is part of this new breed of Hollywood loathing of everything good. Where globalism trumps national pride. If the producers of this film hate America so much why not make the movie about a conspiracy theory that the moon landing was faked? Alternatively make Armstrong a disabled, black, transgender Muslim to ensure enough PC boxes are ticked to please the apparatchiks?

CM only requests Hollywood quits with subtle jabs at success and openly embraces its quest for shared misery and the rewriting of history. Only then will they see their box office numbers judge their stupidity. Grow up! Understand that pride in one’s country, flag, job, study or whatever else is to be encouraged. We need more of it not Hollywood’s obsession with oppression.

Salma Hayek’s curves are an unfair advantage in a world striving for equality

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She has a point, but not why you think. It’s a bit confusing though. Did Salma talk to Benedict? Do the Hollywood set want women to get pay rises or men to get pay cuts? Will the sisterhood be annoyed that she’s undone Cumberbatch’s gesture to bump them higher? Or should actors be paid a flat unionized rate by the hour, including a one hour lunch break? Equal pay for equal work, right?

The laughable aspect is that Hollywood actors/actresses know full well that track record at the box office acts as a swing factor for pay determination. Kate Winslet was little known before Titanic but immediately after the phone didn’t stop ringing for her to star in new roles. The pay most certainly jumped significantly as she was well within her rights to command top dollar.

Let’s not forget that the movie star agents (mostly male) get paid on commission so it is absolutely in their best interests to get the best deals for female and male stars. In an industry dominated by sycophants it is highly doubtful they’re low balling to spite those striving for gender equality. Or should directors just cast women and save on production costs?

Yet it points back to the real world. Did you bust a gut to finish top of your 1st class honours degree in law to settle for the same pay as someone who didn’t? Surely you did so to get an advantage in life. Do Olympians train for 4 years in the hope of finishing outside the medals? Or should we dispense with medals entirely? Imagine how many records won’t get broken because there is no incentive to see the fastest, strongest or fittest. More and more schools have this “everyone’s a winner at St Barnabus’” mentality on sports days because the fat kid needs reassurance that he is just as worthy of winning a 100m dash as the 50lb stick insect is in the shot put. Differences are a part of life and we should embrace them rather than push to guarantee everyone gets the same outcome regardless of individual effort.

Isn’t the point of buying a nicer house in a nicer suburb all about an individual desire to achieve? Or will you be happy for the state to allot you a Soviet style 2 bedroom apartment in a crappy neighborhood?

No, let’s just listen to champagne socialists go out of their way conducting self promotion activities. Although in hindsight Salma Hayek may have a point on cutting back on male actor salaries as the total revenue performance of the US box office has dwindled back to 1993 levels.  Just like music has gone the way of Spotify, making a date in the diary to see a movie doesn’t cut it anymore. Video on demand is increasingly what matters.

But Salma, please, please, please! If you get roles that pay you more than your male costars based on your talents then all power to you. You won’t hear a peep here. In fact congratulations for being able to maximize the appeal of such genres to audiences that will shell out for them. Maybe you should beat up on the script writers more often for not writing stories that play up to the male dominating sultry voluptuous vixens you play so well! Be careful though, you may get complaints from the less well endowed actresses for having an unfair advantage but surely you’ve never used those differences or your beauty to get ahead in your career?

#SpareMe & #ThankYou

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They say pictures speak a thousand words. One wonders whether there are a thousand threads in these pictures at the Cannes Film Festival. For all of the sanctimony we hear from celebrities about how important the #MeToo movement is, what better opportunity to let down the side than to minimize cloth to skin ratios. These ladies know they are walking billboards, overtly flaunting their assets to gain attention in the hope they are short listed on the next blockbuster given the likelihood of widespread media coverage. Why else would they wear the equivalent of postage stamps held together by dental floss? Who can blame them? Where are the male actors strutting in sequin g-strings? Hardly fair that only women get to show off the flesh!

By all means, these ladies who graze on lentils and alfalfa while completing grueling gym sessions 6 hours a day, have every right to dress as they please given they work so hard cultivating those figures. Isn’t objectification the intention? Appreciating beauty is certainly not a crime and it does not border on harassment. Should red-blooded males be shamed for seeing protruding nipples and exposed cleavage fall into their peripheral vision? Can we honestly say hand on heart that some in the Hollywood set didn’t/don’t willingly trade flesh for a $5mn role? It is not to condone the behavior rather to say that if in the end a budding actor/actress is willing to ‘pay in kind’ to nail a big role that is still consensual. Jokes about Weinstein’s sexual antics were made for years at award ceremonies before he was finally outed. If he is convicted of sexual assault/harassment then may the full extent of the law deal with the crime. However #SpareMe the sanctimony about how none of them knew. Staying on the lucrative gravy train and buying more global property was more way addictive than doing the right thing by standing up for the true victims.

It is surprising that the feminists haven’t been up in arms about Cannes. They managed to take down the F-1 grid girls effectively enough. Isn’t it ironic that the people most upset by the ban were the grid girls themselves. They liked what they did, got paid handsomely to flaunt figures they no doubt work so hard to maintain and welcomed the attention. Now they are out of a job! Yet it’s is we who must get in step with the times. Perhaps the F-1 teams could have been asked to pay a grid-girl tax and donate the funds to promote charitable causes that the girls themselves felt passionately about. It will be interesting to see whether the MotoGP franchise owners, Dorna, go the same route as F-1 which will be pretty hypocritical given the web pages dedicated to the brolley dollies at each round.

Maybe the bigger laugh was the Israeli 2018 Eurovision song winner, Netti Barzilai. She said that in the auditioning process that she overheard whispers about whether they could field someone prettier or skinnier. So sex appeal was preferable to ability? When was the last time we truly heard a properly decent song that didn’t have some singer surrounded by scantily clad women twerking?

Still the virtue signaling continues. Cate Blanchett was on the stairs at Cannes demanding equal pay, when she herself is one of the higher paid actresses in town. Her mate Benedict Cumberbatch is refusing to star in movies unless there is equal pay.  Such actions are nothing but self-indulgent attempts to create free publicity. Say he is offered $25mn for a role and his never seen before female sidekick is not granted the same? Will he protest, divide his own pot or star anyway? One wonders.

Here is an idea for celebrities. CM thinks that Hollywood should be run by a government agency which will ensure equality in all outcomes. Movie roles will be distributed evenly. Each movie will have exactly the same budget. It will have equal numbers of men, women, LGBT, races, religious representation and sexual orientation regardless of how factually incorrect a true story may seem. Movie directors will have no say in who is cast for each part. Box office revenues will be evenly distributed at the end of each calendar year to ensure that flops will get subsidized by the hits. The actors who star in blockbusters will receive exactly the same outcome as those whose films end up almost immediately on Netflix.

All actors and actresses will be required to work exactly the same hours, have the same contract terms and be required to attend the awards ceremony in exactly the same garb. No makeup will be permissible, no eyebrow stylists flown around the world at last minute and no speech longer than 10 seconds. As there is to be equality at all costs, there will no longer be gender based awards at the Oscars. Or alternatively Best Actor – male, female and the 63 other gender categories. “The winner of the Best Actor in the hermaphrodite category is….”

So Benedict and Cate, will you join a union which levels the playing field and calls for equality or do you still prefer that your acting skills determine how the free market sets your prices? If you choose the former, just don’t speak to Jack Nicholson. He is still collecting royalties from Batman. Just what I thought.

These are the Oscar stats. A 40% decline over 5 years. Is this a sign of a format that is no longer sustainable? Is the disintermediation/disruption caused by video on demand such that making a ‘date’ to go to the cinema is no longer a priority? Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south. The strategy seems to throw more at audiences and hope it sticks. Are the movies the industry rates itself on actually reflected in the box office? Out of touch with the audience? It would seem so. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead otherwise many of them will be staring at massive pay cuts. Or will that mean it is every man and woman for themselves again!?

Denial

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These are the Oscar stats. A 40% decline over 5 years. Is this a sign of a format that is no longer sustainable? Is the disintermediation/disruption caused by video on demand such that making a ‘date’ to go to the cinema is no longer a priority? Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south. The strategy seems to throw more at audiences and hope it sticks. Are the movies the industry rates itself on actually reflected in the box office? Out of touch with the audience? It would seem so. See for yourself.

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It should appear to Hollywood that movies about real life stories are the ones that seem to resonate most with audiences – Titanic, The King’s Speech, Argo and A Beautiful Mind. These 4 films grossed $1.04 billion at the box office. It has been 10 years since Hollywood has had a fictional film it chose for itself beat the worst of the 4 movies based off real stories in ticket sales. It has been 15 years since having a proper blockbuster like Lord of the Rings which is arguably pure fantasy and extends to child audiences.

Films are of course subjective. One film one person may enjoy, others may not share the same view. It is interesting though that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead.