MSNBC has decided to do a non stop loop of Obama’s 16 minute 2004 DNC speech until President Trump’s wall address to the nation is over. It is indeed a choice as an independent network to embrace the free market to cater to its audience.
Although MSNBC should not be surprised if Trump or Huckabee Sanders skip the network’s reporters during question time at White House briefings. Easy argument to make that their viewers don’t care much for what their leader has to say in any event. Best pick networks that have audiences interested in the machinations at 1600 Pennsylvania Avenue.
MSNBC spokesman, Harland Dorrinson, claimed the cable news station’s own research showed next to zero people wanted to watch the national event and the rerun was a better bet. Would love to see the polling figures of who was asked. Staff cafeteria perhaps?
CM has argued for a long time that reduction in Trump’s airtime by the mainstream media is their strongest asset in taking the wind out of his sails. However to date, even though 99% of the coverage is negative (sometimes deserved), Trump is on a non-stop loop with hysteric items of news with next to no relevance dominating coverage. After all Melania wore Timberlands in Iraq – a source of national importance to Americans.
Despite this, Trump’s popularity ratings remain ahead of the majority of the very world leader’s that MSNBC fawn over. These are facts as distasteful as they are to many.
It should be known that there has been a long standing unwritten rule when a sitting president addresses the nation that the media complies for the sake of getting that message out to all citizens. By all means MSNBC could run a panel of experts to vilify the bigoted man behind the wall construction after the address with rigorous debate. Instead they chose to snub. On the other hand it is fair to say in today’s world, anyone wanting to watch will be able to do via C-SPAN or social media.
Ultimately markets will judge whether MSNBC got the viewer stats to back the strategy but surely there was a better opportunity to draw audiences than a 15 yo loop which only cements its reputation for overwhelming partisan bias. Perhaps Reagan’s 1987 speech in Berlin calling for Gorbachev to “tear down this wall” would have been a more apt address to throw two fingers up at Trump? Perhaps even he might get the subtlety of the barb? Use your imagination MSNBC!