#maserati

The Woke will end up being the Joke – as usual

Do the marketing departments of these corporations honestly believe they will gain anything via this ill-considered moral preening? Do they have any real cohesive cognitive plan outside of vacuous virtue signalling to appeal to an existing or potential client base that has already moved on?

What is the bet had Alan Jones told PM Scott Morrison to shove a sock down President Trump’s throat that they would have said absolutely ZIP. Maybe they’d up the spend? The double standard is guaranteed. What it really says is that the marketing teams are pandering to their bigger client – trying to appear relevant to their own management team. Such gutless and spineless actions speak volumes of the utter uselessness of marketing teams in general.

Before dozens of woke corporations pulled their adverts from the top-ranked radio jockey, did they ponder for one second that their clientele who listen to him probably haven’t collapsed into an inconsolable heap? What is more, they couldn’t care less what Anytime Fitness, Chemist Warehouse or Big W think.

It doesn’t take much imagination to work out the utter brain dead groupthink in these marketing meeting rooms (echo chambers) of corporate Australia as they seek to self-censor to justify their glaringly redundant roles. No rocket science is required. Big W could have had a special campaign on socks and BBQ charcoal. When did Australia lose its sense of humour? Especially at the expense of our neighbours across the ditch. It is not to condone Jones’ remarks but it is only because NZ PM Jacinda Ardern is the high priestess of woke causes that these corporates have buckled.

If the decision to advertise on Jones’ program was made because of his reach and ideally the “right” demographic for their products, will they stand to gain anything from this? Haven’t they studied Gillette’s latest 180-degree flip on trying to win back customers they have probably lost for good in that ridiculous self-inflicted $8bn brand destruction?

The Jones’ clientele is likely to remain exactly the same. The ratings will unlikely budge a jot. The activists moaning to have ads pulled are probably the least likely to use their products and services in any case.

For instance, why would anyone think that Commonwealth Bank (CBA), which has been found seriously wanting in the ethics department after the Royal Commission, has any leg to stand on over Jones’ remarks? CBA is still pondering what to do. Do they follow the herd (proving marketing departments aren’t warranted) or twist 2GB’s arm to get some bonus slots for showing loyalty?

Here’s an idea. Why don’t CBA and others leave the moral grandstanding to their customers? When people withdraw cash at an ATM it is highly unlikely they’re going to punish them by closing their accounts. Why not keep tabs on the number of complaints from its 10m customers and see if they number more than 0.000001% of the total. Don’t marketing departments use data? Clearly not.

So watch this space. Corporate boardrooms might think their marketing teams walk on water but if they opened their eyes for a moment would soon find their utter lack of creativity and zero value add as clear as crystal. Or maybe they’re just as out of touch to fall for the Yes, Minister PowerPoint presentation.

Look at the bullying by groups such as Mad Fucking Witches. Can corporates take activists seriously with names like that? How weak are they to fold when words like “complicit” are thrown at them. Once again marketing departments should study data, not fear standing up for themselves.

The double standards of companies like Koala Mattresses, which is happy to have the potty-mouthed Clementine Ford as a brand ambassador (who has a long track record of tweeting profanity, misandry and killing all men) but preach sanctimonious tripe over pulling advertising from Alan Jones’ program.

Make no mistake. The woke are already looking like the bigger joke. These self-appointed enforcers of a moral points system President Xi might approve of have even ignored Jones’ unconditional apology for his remarks. Tells you exactly what ideology is being preached inside so many Australia’s companies. It is hardly the stuff that will rescue them in a slowdown. The ones which have cut Jones have signalled why they don’t make good investments. Get woke. Go broke.

NB Mad Fucking Witches deleted this post because as always with the radical left the only free speech that matters is their own.

Even China can’t help us avoid a Climate Emergency

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Here are the numbers. This is the contribution of many of the Pacific Island Summit attendees’ CO2 emissions as a % of the global atmosphere. Why do the media guffaw at the ridiculous when looking at the numbers? Do the political class honestly think that spending billions on renewables will make the slightest difference? Scott Morrison absolutely right to soften the language in the draft agreement at the summit. Honestly, he should push to have it removed in its entirety. Even China’s CO2 emissions are 0.000352% of the world’s atmosphere. China can’t even save us.

So to the Pacific Island leaders – go ahead and buy more Maseratis. The Italian economy needs an economic boost because they’re sinking, unlike your islands.

A tip against the Pacific gratuity

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If we are to be realistic,  $500m doesn’t buy us a thing in the Pacific Islands. No political influence. No loyalty. No defence against China. Apart from the fact that Australia’s emissions add up to 0.0000134% of global CO2, our ability to prevent sea levels rising (which aren’t happening anyway – refer CM report here) is absolutely zero. If Australia offered the islands a fraction of the $9.5bn we spend on renewables annually in return for all the coal-fired power we wanted, these islands would be silly to refuse the deal. Most likely they wouldn’t.

In September 2018, Australia was beaten over the head for not helping the Pacific Islands cope with the dangers of climate change. What better way for PNG to have averted the climate emergency by using part of the $150mn in aid money from Australia to buy 40 gas-guzzling Maserati sports limousines from Italy?

Actions not words. The $500m reminds CM of those investment banks that only partially invested in their franchises. They all failed. If there is no strategy, best not spending a cent. $500m is pointless and that won’t be lost on the Pacific Island governments. If PM Morrison wants to buy influence, he needs to think beyond this measly gratuity.

What have these Island nations said to China? China makes up 45% of global coal power gen capacity. Australia 1.6%. China has another 100+ currently under construction and another 76 yet to break ground. So why haven’t they raised hell in Beijing? Because Australia fold to this ridiculous pandering.

More auto marriages have ended in divorce

Auto mergers were once thought of as the best things since sliced bread. Massive operating capacity leverage, shared platforms to reduce cost and a reduction of R&D spend per vehicle. The word “synergy” gets bandied about more than Casanova whispers “I love you“on Valentines Day! Yet why is the auto industry littered with divorces from these romances?

Lets list them.

Daimler bought Chrysler in 1998. Divorced in 2007.

Daimler alliance with Mitsubishi Motors founded in 2000. Divorce in 2005.

Daimler alliance with Hyundai founded in 2000. Divorce in 2004.

Honda – Rover JV. Started 1980. Divorced 1994

BMW – Rover – Started 1994. Deceased 2000.

Nissan – Renault – Started 1999. Currently providing real headaches due to Carlos Ghosn saga. Nissan wants full independence

Ford forms Premier Automotive Group (PAG) comprising Land Rover, Aston Martin, Volvo, Lincoln and Jaguar. Set up in 1999.

Ford sells Aston Martin in 2007.

Ford sells Land Rover & Jaguar to Tata in 2008

Ford sells Volvo to Geely in 2010.

Fiat Chrysler (FCA) formed in 2014 – including Fiat, Abarth, Chrysler, Jeep, RAM, Dodge, Lancia, Maserati & Ferrari brands.

FCA spins Ferrari off in 2016.

This isn’t an exhaustive list but one can be guaranteed that more money has been lost in auto mergers in aggregate than made. Daimler paid $45bn for Chrysler. Almost all of the Mercedes profits plugged the losses of Chrysler. Mercedes quality suffered through cost cutting sending it down toward the bottom of surveys. Daimler’s shares lost over $80bn in market cap as this disaster unfolded.

FCA and Nissan/Renault have been amongst the more successful marriages but global markets have turned many a honeymoon period into separation with fights over custody.

Forming a merger at the top of a cycle seems fraught with risks. Global auto sales are slowing. Renault and Fiat bring a lot of overlap in product lines. Nissan is such an unclear part of the puzzle.

One can argue that synergies which will lower the costs of future production have merit. Investing in battery technology does make sense across multiple product lines.

The biggest problem for the auto industry is that should a slowdown hit mid-merger, which brand suffers the hits? Which marketing team gets culled? Which R&D projects get scuppered? Too many cooks spoil the broth is the end result. There is no way a merger can be locked down in a short timeframe unless one of the parties is facing bankruptcy and has no choice but to comply. That is why Nissan-Renault worked.

Renault-FCA would be better conceived after markets have imploded. Marriages built on tough times stand a far bigger chance of survival than those that are built when things are the rosiest. Shareholders will be the biggest losers if conceived now.

Move Fijians to higher ground? No need

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We can take Liberal MP John Alexander’s comments about suggesting Fijians move to higher ground to escape the effects of climate change ahead of an election as poorly thought out or we can examine what is really happening. Fiji’s Prime Minister Frank Bainimarama had recently asked Australia, to stop burning coal as it was impacting water levels. Australia’s emissions are so tiny that it would have no impact at all. Still, it isn’t a bad way to ask for guilt payments. Who could forget the PNG government buying a fleet of gas-guzzling Maseratis with the $150mn in aid money from Australia? So much for saving the planet in Port Moresby!

Virginie K. E. Duvat of the Institut du Littoral et de l’Environnement, University of la Rochelle-CNRS, La Rochelle sponsored by the French National Research Agency; French Ministry of Environment, Energy and Oceans (MEEM) wrote.

Analysis “using tide gauges and satellites showed 30 Pacific and Indian Ocean atolls including 709 islands, revealed that no atoll lost land area and that 88.6% of islands were either stable or increased in area, while only 11.4% contracted.

This confirms a 2010 study by Webb & Kench which revealed,

that 86% of islands remained stable (43%) or increased in area (43%) over the timeframe of analysis. Largest decadal rates of increase in island area range between 0.1 to 5.6 ha. Only 14% of study islands exhibited a net reduction in island area. Despite small net changes in area, islands exhibited larger gross changes.

There is a growing trend of laziness in the media. Noone bothers to seek facts. See a headline, think it feeds a narrative and publish it. Truly pathetic. Yet this lack of will to make any effort will end up costing everyone because complacency breeds mistakes.

40 Maseratis for PNG shows commitment to combat climate change

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Last month Australia was beaten over the head for not helping the Pacific Islands cope with the dangers of climate change which is causing those countries to supposedly slip below the waves. What better way to use part of the $150mn in aid money from Australia to buy gas guzzling sports limousines from Italy.

Of all the 4-door cars least suited to the PNG climate, Maseratis would be top of the list. Pot holed roads, firm suspension  and 20inch alloy rims wouldn’t work so well neither would the high performance V6s help lower the CO2 content that is such a grave risk to their survival. Lord only knows why anyone would pick an Italian car to stand up to corrosion by the sea side?!? To the best of CM’s knowledge a Maserati Port Moresby dealership does not exist,

Yet we shouldn’t forget that as angry as we have every right to be in Australia, these islands know how strategically important we are to them for national security that we should count ourselves lucky they didn’t go for the 4.7 litre high performance V8s with the optional high performance pack.

China’s President Xi has visited these islands in the Pacific. Our Aussie PMs Turnbull and Morrison have just sent the Foreign Minister showing a lack of priority. We just take for granted that cutting cheques should be enough to curry favour.

Do we really believe the $12mn gift from China to install CCTV cameras in PNG is for the locals’ benefit? Beijing will happily monitor everything, including facially recognizing our politicians when they visit. Might as well bug the meeting rooms while they’re at it! All because we’re too daft to think just because we have history that gives us a leg up over China. Best think again.

At the very least signing FTAs with these island nations won’t even be a rounding error for China’s GDP but there is no question we are way behind on diplomatic negotiations.

So when they buy Maseratis with our taxes we should not bat an eyelid. It’s a pittance in terms of what places like PNG mean to our long term security.  In fact we might have been better off suggesting the PNG government buy Rolls-Royce Cullinans as  a more sensible alternative given its SUV abilities.