#glue

They’ll never get it

Yet another example of the lunatics within the Extinction Rebellion (XR). Printing 1000s of paper leaflets and using those evil fossil-fuel based adhesives to fasten them to public and private property. CM is reminded of the echo chamber within XR when they claimed that many corporates backed their cause with a joint letter to The Times UK. As a reminder,

“CM attaches their own published business models in brackets below. We also attach the distance of each HQ from the protest epicentre in LondonIt’s easy to say how woke you are about impacting local businesses when you’re nowhere near it. Read on

The letter to the Times

Sir, Contrary to belief, there is business support for the Extinction Rebellion (XR) agenda. The multi million-pound costs that the Extinction Rebellion protests have imposed on business are regrettable, as is the inconvenience to Londoners. But future costs imposed on our economies by the climate emergency will be many orders of magnitude greater.

Hard pressure drives change, but even the most committed businesses will need time to respond. We welcome the news that  Extinction Rebellion is evolving a new platform, XR Business, to engage business leaders, investors and advisers. To drive things forward, the idea is to convene a meeting of XR activists and experts with business leaders and influencers.

Most businesses were not designed in the context of the developing climate emergency. Hence  we must urgently redesign entire industries and businesses, using science-based targets. 

To kick start the process, businesses should make a declaration that we face a climate emergency and organise a session at a full board meeting to consider the case for urgent action. We will encourage the senior management teams of which we are part to do likewise.

Signed

Seb Beloe, partner at WHEB

(“WHEB is a positive impact investor focused on the opportunities created by the transition to a low carbon and sustainable global economy.“)

HQ Distance from XR protest: 1.3km

——

Thomas Bourne, CEO and co-founder, Greenheart Business Ltd

(“Using the B Corp framework to assess, plan for and embed positive social & environmental impact improvements within your business – from specific operational improvements through to comprehensive or transformational (i.e. business model) change.)

HQ Distance from XR protest: 337.6km

——
Amy Clarke, co-founder, Tribe Impact Capital LLC

(“We use the UN Sustainable Development Goals (SDGs) as a framework for uncovering client’s values and to measure and report portfolio performance…To facilitate this we have created four Tribe Themes…we actively select positive investments that directly contribute to global sustainable development and address a social, economic or environmental issue society is facing.)

HQ Distance from XR protest: 3.5km

——
Chris Davis, CSO, The Body Shop International Ltd

(Social activism has been a part of the Body Shop since 1986 when it proposed an alliance with Greenpeace to save the whales“Protecting and regenerating habitats is also known as ‘re-wilding’. Find out how you can help us re-wild the world and protect our animal friends by fighting against deforestation and the destruction of natural habitats.“)

HQ Distance from XR protest: 107.2km

——–

John Elkington co-founder and Louise Kjellerup Roper, CEO, Volans Ventures Ltd

(“By conducting inquiries into our planet’s most wicked problems, we help business drive positive change at an unprecedented pace and scale.“)

HQ Distance from XR protest: 3.2km
——-

Brad Frankel, CEO and co-founder, Flooglebinder Ltd

(“Our aim is to inspire students to become changemakers and future leaders through a range of educational programmes that connect young people with the outdoors. Our programmes firmly adhere to the United Nations Sustainable Development Goals. By understanding, enjoying and respecting these environments through adventure and play, we hope to develop more global citizens and positive ambassadors for our planet.“)

HQ Distance from XR protest: 267.2km
—–

Jake Hayman, CEO, Ten Years’ Time

(“Whether the cause area is climate change or economic fairness, mental health, homelessness or education, we work with those who are ready to leave the safe ideas behind and want instead to understand, challenge and do their bit to reinvigorate failing systems.“)

HQ Distance from XR protest: 6.4km

——

Jeremy Leggett, founder and director, Solarcentury Ltd

(“We’re in business for a purpose: to make a meaningful difference in the fight against climate change through the widespread adoption of solar power.“)

HQ Distance from XR protest: 4.8km

——

Charmian Love and Amanda Feldman, co-founders, Heliotropy Ltd

(“We broker partnerships across sectors  to support private sector engagement in social and environmental issues.“)

HQ Distance from XR protest: 6.4km

—-
Andy Middleton, founder and chief exploration officer, TYF Group

(“Our mission is to inspire long lives of adventure and promote discovery and care for nature.We create life-changing adventures with a light touch on nature, focus young people’s sight & skills for the future and help organisations with innovation & sustainability. We play for the planet.“)

HQ Distance from XR protest: 387.2km

—-
Safia Minney, founder & Former CEO, People Tree Fair Trade group.

(“Fairtrade promotes training on climate change mitigation for farmers. For example, some training offers advice on switching to environmentally friendly practices, such as developing nutrient-rich soils that support healthy plants and encouraging wildlife to help control pests and diseases.“)

HQ Distance from XR protest: 3.2km

—–
James Perry, partner, Snowball LLP

(“Project Snowball LLP is a pioneering investment organisation that targets social and environmental impact alongside financial return.“)

HQ Distance from XR protest: 60.8km

——
Paul Polman, former CEO, Unilever plc

(“The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental footprint, while increasing our positive social impact. “)

HQ Distance from XR protest: 361.6km

—–
Samer Salty, co-founder and managing partner, Zouk Capital LLP

(“Zouk’s ESG Policy includes an Ethical Investment Policy for negative screening and an innovative and bespoke methodology for assessing the value creation across Environmental, Social, and Governance principles driven by the portfolio companies…Zouk adheres to and is a signatory of the United Nation’s Principles for Responsible Investment (UN PRI) and is also fully Carbon Neutral.“)

HQ Distance from XR protest: 3.2km

—–
Sir Tim Smit, founder of The Eden Project, executive chairman of Eden Regeneration Ltd

(“Get a feel for what we believe in – from the way we run our site to the transformational social and environmental projects that we run on our doorstep and around the world.“)

HQ Distance from XR protest: 396.8km

—–
Hermione Taylor, CEO and founder, The Do Nation Enterprise Ltd

(“If changing behaviours was easy, we’d all be super-fit with PhDs, empty inboxes and spotless bathrooms. And, what’s more, climate change probably wouldn’t be a problem.“)

HQ Distance from XR protest: 6.4km

—–
Diana Verde Nieto, CEO and co-founder, Positive Luxury Ltd

(“Fashion recycling has been on the rise in recent years – so how are consumers shopping pre-worn today? To celebrate Earth Day, we investigate the popularity of the more environmentally-friendly way to stay stylish.“)

HQ Distance from XR protest: 4.8km

—–
Dale Vince OBE, founder, The Ecotricity Group

(“We’ll use the money from your energy bills to develop new sources of green energy. So you can help build a green Britain – just by being with us.“)

HQ Distance from XR protest: 171.2km

—–
Bevis Watts, managing director, Triodos Bank UK

(“Our bank was founded on the conviction that banking can be a powerful force for good. We offer a range of financial and banking services to savers, investors and entrepreneurs who want to change the world for the better. By connecting these groups, we are building a community of people united in their desire to make a positive impact on society, culture and environment.“)

HQ Distance from XR protest: 189km

—–
Tim Westwell, co-founder and former CEO, Pukka

(“Doing good things helps make good things happen. We create things that help you, help nature and everything inbetween. It’s called conservation through commerce – striving to positively change the world for you, business and the planet.“)

HQ Distance from XR protest: 182.6km

—–
Gail Bradbrook (co-founder)  Extinction Rebellion
Fiona Ellis (XR Business)

We’ve covered XR in previous posts. They’re leading this disruption.

—-

So there you have it. Every co-signatory has a vested interest with a business model attached to climate change. Many advertise the brands of other co-signatories on their respective websites. There is nothing woke about signing a letter which seeks self-promotion. Is this about saving the planet or cynically riding off the back of a movement to get press based marketing?