#gillette

”We see the good in men”

The Egard watch company took the opposite view of the Gillette campaign. So much for equality!

The cost of Gillette’s virtue signaling?

Before the ads, Gillette wasn’t on sale and Schick was. Now it’s reversed. One store maybe but the timing seems coincidental.

Love, Sex & War

Love, Sex and War. Changing Values 1939-45

In the process of researching the backdrop to publishing the important memoirs of a family member that served in WW2, CM stumbled over some fascinating data with respect to infidelity/adultery during wartime, one of the topics that surfaced in his letters. Suffice to say reading John Costello’s ‘Love, Sex & War‘ there are some eye-opening statistics to come from the book. One wonders whether these toxic men, supposedly laying their lives down to protect the women at home, possibly fathomed this into the equation when they enlisted.

Costello notes,

There were the notorious ‘war-brides’ called ‘Allotment Annies’ who hustled departing soldiers into marriage to collect the twenty dollars a month the US Government automatically allotted to servicemen’s wives. With a private’s pay rising to fifty dollars a month for overseas service, some greedy ‘Annies’ took on four, five, and even six husbands. These unscrupulous women made bigamy a business, and in return for V-mail letters to GIs overseas they lived very well off the pale blue-green Government cheques. Some, with the financial acumen of actuaries, specialized in airmen, anticipating that their higher mortality rates would increase their chances of collecting the ten thousand dollar jackpot Government insurance cheque issued if their husband was killed in action.

Elvira Taylor achieved national notoriety as the ‘Allotment Annie’ who operated out of Norfolk Virginia and specialized in sailors. She managed to snare six live ones and was about to hook a seventh when she was arrested as a result of two of her ‘husbands’ starting a fight in an English pub when they showed each other her picture as their ‘wife.’ When they had been cooled off by the military police, they joined forces to expose the duplicitous Elvira, who was discovered by checking the navy pay records to have contracted four other bigamous marriages.

When it came to divorce, Costello went on to write,

One out of every three American servicemen were married by the end of the war. There was a doubling of petitions for divorce by 1945 when, for every hundred couples getting married, thirty-one were legally separated…The wartime divorce phenomenon afflicted British servicemen to the same increasing degree. The number of adultery petitions filed after 1942 rose by a hundred per cent each year above the 1939-42 average. The final twelve months of the war also saw a spectacular eightfold jump in the number of husbands who were suing for divorce on the grounds of adultery. By 1945, two out of every three petitions were being filed by men, whereas until 1940 female petitions had been in the majority.

So much for the patriarchy we hear about incessantly. To think of those brave souls that laid down their lives for those who were only interested in their deaths.

Gillette Lecture Series – 2

What was Gillette saying in Lecture 1 about it being high time men deal with toxic masculinity? Is this picture what it really meant when it supported the #METOO movement? Hypocrites.

Shaving bliss without “irritation”

Thanks Gillette. Now this Schick Hydro5 razor promises to keep away skin irritation. For customers it’s even nicer to know there are no other “irritations” to worry about.

Schick should do a toxic masculinity counter campaign

Gillette’s marketing department must be thrilled to get such decent click thru rates. Sadly they are running circa 10:1 negative on 2.4m views. Great lesson on why lecturing customers is never advisable. Were they eating Tide pods when they came up with the idea?

This virtue signaling stupidity only benefits Edgewell Personal Care (parent of Schick). On what planet did Gillette think this campaign would win fans? If CM was working for Edgewell, the advice to the company would be to do a toxic masculinity spoof counter campaign and watch it go so viral. Watch EPC’s share price ramp tonite.

It’s rare that a #1 player so carelessly throws away its clear advantage. The overwhelming majority of men can’t stand violence toward women.

As is so often the case with virtue signaling the target audience is usually such a tiny minority that one wonders why they bother to spurn the majority to placate them?!

Gillette – the best a man could get

Queue yet more corporate driven politically correct garbage in an attempt to shame customers with respect to the #METOO bandwagon. In the 35 odd years CM has been shaving, not once have I reflected that a 3-day growth over the weekend is somehow fueling my inner toxic male. Were the real motives for my Movember antics designed to raise awareness around male suicide or actively triggering my inner misogynist?

Did the Gillette marketing team actually research facts or consult a handful of hairy arm pitted feminists in the internal coffee lounge? Since when did Gillette become the self imposed arbiter of public morality?

As far as CM is concerned you’ve lost a customer. I’m in need of a new razor so look forward to using Schick from here on. Hopefully it won’t use its brand to issue sermons completely unrelated to anything I or 99% of men who have proved over millennia they’ll gladly put their lives on the line to protect the fairer sex. To be clear, CM is not for a second asking people to #boycottgillette. That’s up to individuals to choose. The message to Gillette is to keep your politics to yourself. Stop politicizing razor blades, especially at the prices charged.

Imagine if the Titanic’s heavily bearded Captain Smith decided to let toxic masculinity take charge and let all the women and children drown in the Atlantic? Surely in the interests of equality countless men needn’t have died. Where are the feminists praising his sacrifice?

Toxic masculinity is the new buzzword. In April last year, CM wrote of the University of Texas claiming deep mental health issues were driven by men being men.

Seems a bit odd in the struggle for gender identity and equality that only masculinity is deemed a problem.  “MasculinUT” is being organized by the school’s counseling staff and most recently organized a poster series encouraging students to develop a “healthy model of masculinity.” The program is built around “restrictive masculinity” and tries to encourage men to drop traditional gender roles to “act like a man”, be “successful” or “the breadwinner.” Arise the unsuccessful breadlosers. The question is whether the UT Counseling and Mental Health Center (CMHC) will offer post-graduation counseling when these students realize the real world doesn’t operate that way?

In 2017 CM wrote about the domestic violence stats against men.

“The US National Intimate Partner Sexual Violence Survey (NIPSVS)conducted in 2010 showed that 25 million men had claimed they were victims of some form of sexual violence by an intimate partner or acquaintance. Shocking to be sure but the statements in a rather one-sided piece from Heather Jo Flores in The Independent with respect to Me Too.  were of particular interest:

Men, it’s not our job to keep reminding you. Remind each other, and stop abusing. It’s as simple as that. Until men speak out against men who abuse, this will never stop. How about y’all post “I ignored it and I won’t anymore” instead? Because #hearyou doesn’t cut it. Just hearing us doesn’t cut it. Taking action, speaking out, and showing zero tolerance for abuse is the only way through. Silence enables. Be the change..So why do men need to have multiple victims come forward before anybody says a damn thing”

If Flores opened her eyes she might see that we are exactly as she claims we are not.  For much of the utter rubbish men may brag about amongst themselves (e.g.bro-culture), talking up how they conducted street justice is never one of them. Take a look at the multiple social experiments on domestic violence which show random men stepping up to defend women they have never met who look to be in trouble. (Even former Australian PM John Howard intervened in a domestic violence situation last week aged 79). That is taking action. Immediate. No looking the other way. Men are hardwired to protect women. It is instinctive. Far from toxic. In the reverse, no one defended the male being attacked in the same video. If anything males smirked, some feeling sorry for him, 

CM is reading Jordan Peterson’s ‘12 Rules for Life’ at the moment and the opening chapter logs the behaviour of male vs female species in nature. Lobsters are about as toxic as one can imagine when it comes to masculinity and femininity. 750mn years of evolution. Same patterns that are hard wired.

Perhaps Gillette should dispense with nasty climate change inducing steel razors wrapped in plastic and invest in a line of hormone blocking drugs that prevent facial hair growth. That way they could prevent toxic masculinity and sterilize men at the same time.