#fans

High Priest of Rugby Australia hits the nail on the head

If Rugby Australia (RA) Chairman Cameron Clyne had a decent product he wouldn’t need to worry about sponsors. Sponsors want brand exposure. That requires packed crowds following the Wallabies.

Some quick facts since 2014 vs 2018.

-Wallabies team costs (coach, support etc) +70% ($9.97m)

-Match day revenue -42.1% ($20.17m)

-Sponsorships -11.5% ($28.23m)

-Player contracts +3.2% ($16.79m)

– Licensing revenue -12.9% ($1.67m)

– RA has $18m in cash and equivalents as at 2019.

– RA made $5.87m net profit in 2018 on $119m of revenue but is expected to post a loss in 2019.

The SMH points to the very problems that RA has created for itself. To take the notion that “no” sponsors would want to be associated had they done nothing is absolute garbage. The Australian Christian Lobby might fill the Qantas void…

Does Clyne honestly believe that LGBT staff within RA may have sued it for not creating a safe and respectful environment had Folau not been shot? What a joke. If it is that easy to get a payout, CM would identify as such to ride that gravy train. How weak is the board to fold to this dross?

Did RA do anything when Pocock was arrested for chaining himself to an excavator for 10 hours at the Maules Creek mine? He was charged with “trespass, remaining on enclosed land without lawful excuse and hindering the working of mining equipment.” Raelene Castle wasn’t CEO at the time but Cameron Clyne, Paul McLean and Ann Sherry were and still are board members. Where is the balance in sanctions handed out? Wasn’t there a risk the climate skeptics inside RA might sue for the lack of a respectful environment?

Clyne also mentioned there was a risk of state and federal funding cuts if this wasn’t dealt with. In 2018, these grants totaled $3.5m out of total revenues of $119m. Less than 3%.

Once again if RA was run for the fans it would stand a far higher chance of not needing to fear its own shadow.

Alinta Energy sponsors Cricket Australia post the cheating scandal with the cheats still representing their country. Is cheating any better or worse than tweeting passages paraphrasing the Bible? The point is sponsors took advantage.

Here’s a suggestion. Put Folau back, sack Cheika based solely on (lack of) performance, drop Hooper, Foley and all the other publicly woke players to the bench, replace the board, CEO and chairman, call Qantas’ bluff and watch the fans flood back. A sponsor that is presented with an opportunity to back the team at its nadir will reap the benefits like Alinta.

Nike & Colin Kaepernick

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Ultimately consumers will vote with their feet (no pun intended) after Nike’s use of original kneeler Colin Kaepernick as its latest “Just do it.” campaign face. Arguing over who is right or wrong over this has become somewhat irrelevant. The kneeling debate is over 12 months old.

Nike is free to market how it chooses but must bear full responsibility for the firestorm it creates for itself. There is no doubt the social media impact will be huge and the marketing department might wax lyrical at the attention gained all it wants but the question is will the majority of it be positive? Virtue signaling for corporates is a dangerous game. More often than not it backfires.

CM has always held that corporations should stay out of politics because as much as they might profess a united face on certain issues, there is no way they speak on behalf of all those that work for them. The risk is creating an unfair working environment to those who do not wish to participate in the manner the corporate desires, even if they might privately agree. Coercing staff to openly tow the party line is tantamount to making them slaves if forced against their will for fear of repercussions in the workplace.

Don’t think for a second it doesn’t happen. Think of the same sex marriage (SSM) debate. If you had a rainbow flag screen saver you would have been cheered by the internal apparatchiks. Had you a “Vote NO for SSM” screen saver it is likely you would have been hauled in front of your manager and HR to explain your inappropriate workplace behaviour. The matter was a vote of democracy. What place is it for corporates to enforce one type of opinion on changes to the Marriage Act? Let’s not forget the results of the 2011 Census where 0.03% of the population identified with being husband and wife in a same sex relationship. Yes. 1,338 people only. All that fanfare for less than 1,400 people.

We are already seeing people in the US burn Nike products to protest the company’s move.

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In much the same vein as Democrat Party activists boycotting In-N-Out burgers for donating to the GOP, there is no real sense in die-hard NFL fans pushing to #boycottNike. What is the obsession with boycotts? Surely disgruntled fans can make up their own minds whether they’ll choose to buy Nike products or not. It is just more of the oppression obsession.

Nike will ultimately survive. The NFL has already seen ratings take a proper beating. The question is does this help? Probably not but Nike want to make a statement.

Knee jerk reactions where people burn football jerseys, season tickets, Superbowl pennants or Nike sneakers have become less and less about the subject protested about (Black Lives Matter) but more about people getting sick and tired of political correctness and social justice rammed down their throats on an almost daily basis. Even Buzz Aldrin is sick of the politically correct overtones in ‘First Man’ that went out of its way to delete scenes of an epic moment in America’s history – planting an American flag on the moon. Don’t forget Buzz punched a reporter who disparaged him in public. He said he is a “proud American

Sadly, many Americans feel their patriotism is under fire. That they should feel guilty for displaying Old Glory outside their homes. Maybe those loyal fans want to go and watch a NFL match to leave the financial, relationship, work, marital stresses behind. They pay money to unwind, not have political messaging paraded in front of them. Even if they think Black Lives Matter is a worthy cause, kneeling every match won’t make it sink in any deeper but dilute the message, as has been displayed by making Kaepernick the poster child.

Not all NRA members are cold blooded murderers. Those people that voted Republican in the last election aren’t all white supremacist, bigoted, racist Nazis any more than all those people that voted Democrat aren’t all whining, virtue signaling liberals.

Open debate is what is needed. Kicking people out of restaurants through open harassment, burning runners or boycotting businesses won’t fix a thing. Listening and debating the issues based on logical reason is the only way forward.  The only thing worth boycotting is the boycotters themselves. Sadly the lesson is unlikely to be learnt.