If Rugby Australia (RA) Chairman Cameron Clyne had a decent product he wouldn’t need to worry about sponsors. Sponsors want brand exposure. That requires packed crowds following the Wallabies.
Some quick facts since 2014 vs 2018.
-Wallabies team costs (coach, support etc) +70% ($9.97m)
-Match day revenue -42.1% ($20.17m)
-Sponsorships -11.5% ($28.23m)
-Player contracts +3.2% ($16.79m)
– Licensing revenue -12.9% ($1.67m)
– RA has $18m in cash and equivalents as at 2019.
– RA made $5.87m net profit in 2018 on $119m of revenue but is expected to post a loss in 2019.
The SMH points to the very problems that RA has created for itself. To take the notion that “no” sponsors would want to be associated had they done nothing is absolute garbage. The Australian Christian Lobby might fill the Qantas void…
Does Clyne honestly believe that LGBT staff within RA may have sued it for not creating a safe and respectful environment had Folau not been shot? What a joke. If it is that easy to get a payout, CM would identify as such to ride that gravy train. How weak is the board to fold to this dross?
Did RA do anything when Pocock was arrested for chaining himself to an excavator for 10 hours at the Maules Creek mine? He was charged with “trespass, remaining on enclosed land without lawful excuse and hindering the working of mining equipment.” Raelene Castle wasn’t CEO at the time but Cameron Clyne, Paul McLean and Ann Sherry were and still are board members. Where is the balance in sanctions handed out? Wasn’t there a risk the climate skeptics inside RA might sue for the lack of a respectful environment?
Clyne also mentioned there was a risk of state and federal funding cuts if this wasn’t dealt with. In 2018, these grants totaled $3.5m out of total revenues of $119m. Less than 3%.
Once again if RA was run for the fans it would stand a far higher chance of not needing to fear its own shadow.
Alinta Energy sponsors Cricket Australia post the cheating scandal with the cheats still representing their country. Is cheating any better or worse than tweeting passages paraphrasing the Bible? The point is sponsors took advantage.
Here’s a suggestion. Put Folau back, sack Cheika based solely on (lack of) performance, drop Hooper, Foley and all the other publicly woke players to the bench, replace the board, CEO and chairman, call Qantas’ bluff and watch the fans flood back. A sponsor that is presented with an opportunity to back the team at its nadir will reap the benefits like Alinta.