#exposed

Google’s gaffe only proves the massive opportunity for others

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The publishing of Google’s internal post-election debrief video shouldn’t surprise anyone in the slightest. All the outer appeals to the group’s impartiality were smashed by this leaked video. In a sense Google was the victim of the half-life nature of the very digital media feeds it seeks to control. Even worse it was all the fromage-grande senior management talking about what really goes on. Sunlight is truly the best disinfectant.

Putting the need to respect the “confidential’ nature of the meeting  (it seems employees aren’t all following those protocols) to one side, this video totally backs up the CM piece which spoke of the opportunity to plug the gaping hole in social media.

We shouldn’t forget what this episode makes blatantly clear – how toxic the work environment must be for staff who don’t share the political views of the politburo.

Mark Zuckerberg openly admitted that Silicon Valley is dominated by the far left. Stands to reason only conservatives get blocked, suspended of banned. Poor old #WalkAway activist Brendan Straka was the latest victim. The articulate openly gay hairdresser was suspended for 30 days for highlighting he’d appear on the recently banned InfoWars. Not posting the video.  Just that he’d appear. Talk about the mixed emotions of the Facebook censor who probably required counseling for having to choose partisan politics over LGBT rights?

None of us need a technical overlord determining what they see as fit for us to consume. If it is Icelandic pig racing in winter or dwarf tossing into a mud pool, should demand for it exist and it is legal then who is Google to censor it outside of respecting government mandated maturity ratings??

If Google had half a brain it would publish the “raw” data of trends. Not its selective manipulated subjective view of what it wants to see but what might be driving populism in Europe or the 2016 Trump election victory? If Google had properly recognized the trends it’d have seen for itself the raw power of understanding motivations rather than cast aspersions and skew feeds to support its own narratives. Truth be told it isn’t working. Every person banned (and the hurdle gets lower every time) highlights the agenda based nature of these social media houses. Search impartiality and no social media house should pop up toward the top of the list.

The beauty of social media is that we are free to choose. Switching costs are effectively free. Yet we use Google because it’s the best search engine and there is little in the way of competing product.

Which stands to reason if a social media proposition with more conservative values which didn’t cut off those who didn’t agree with internal biases was built, the servers would probably crash due to the stampede to join it.

Growing numbers of people have become fed up with what they can’t say (even when completely appropriate) on social media. Not bleedingly obvious profanity and senseless racism but reasoned argument. People are also fed up with learning their data has been used without permission to profile them with ads. In all fairness if one openly publishes his/her/xir data on a social platform then there is an expectation that it’s “at risk”.

Still CM has all “location services” switched off yet a social media service asked to rate a Bavarian beer hall CM visited  the very next day. When a help yourself drinks counter in a reception area of a corporate office provided whiskey the ensuing discussion with a fellow delegate brought up his preferred brand – Johnny Walker Blue. The next day were banner ads on that brand on top of unrelated searches. Presumably the mic is being accessed. Or is it a purely freakish coincidence?!?

The market for free speech is being eroded before our very eyes. The big organizations controlling much of our social media are constantly being outed for their double standards. More consumers are not blind to it yet all the while no real alternative exists the social media giants hold all of the aces.

Therein lies the opportunity.  The demand is there. The day a comparable service is offered without big brother controlled censorship the door will be beaten down. Even if we wish to call the actions of Google et al into question we can choose not to use them at any time.

Let Google, FB and Twitter  treat us as mugs.  Let them exercise their questionable moral value sets on us. The more they do, the more they draw the ire of a growing number of  users. An alternative will come and their behaviour will backfire big time. Live by the sword, die by the sword. CM won’t have the slightest sympathy.

The attitude driven by these divine franchises can be felled very quickly. Bring on the alternative ASAP. Then Google execs will really start crying. #biasbackfire