NFL has been off the main headlines recently. Interesting to see that seats for certain games are selling for as little as $3 each. Of course better games starring more popular teams show firmer (albeit deeply discounted) pricing but one can’t help but think this is a continuation of the backlash against the kneeling saga. Regardless of the views of the players, their employers (aka the fans) are evaluating them by their wallets. Seems like the message hasn’t got through. If they wish to continue to kneel deep discounts which incorporate the social cost to the fan have to be provided until the ultimate financial impact to the players is reached.