“In order to create a diverse environment, we first begin to understand!”
Hello! from the Bosch, Public Relations team!
From this week, the Bosch Japan group begins with the diversity of the country’s food in the dining room at each office factory.
This is a part of the initiative of ” Diver City Day which is widely expanded around the global Bosch group.
The aim of the initiative is to have a new approach and its own ideas, and to be able to respond to a variety of customer needs, and eventually the company’s success will lead to the success of the company.
We want to build a variety of HR initiatives in order to create more diverse environments in the future!
What is this obsession with corporates feeling compelled to ram “diversity” down staff throats? Why not just serve foreign cuisine and let staff enjoy it? They’ll notice it. Stick a Thai flag in the meal if need be to denote where it is from. Why not let them provide feedback of their own volition? Will the workers all of a sudden feel after eating Egyptian cuisine that their customers at Mazda are in need of Arabic on their diesel pumps? Why not secretly record lunchtime conversations to ensure staff are “on message” otherwise force them to do hours on end of appropriate workplace behavior classes? Did the diversity brigade in the kitchen consider that Jews or Muslim staff (if any in Japan) can’t eat pork? Lest they be offended.
Bosch is an auto parts manufacturer which in Japan would serve predominantly Japanese customers. Will diversity rally the troops to higher levels of excellence? Completely immeasurable. Will Bosch customers select them on the cost performance of their products or pay premiums because the staff canteen serves chicken satay and tacos?
Indeed if Bosch HR & PR think they have a diversity problem that requires remedying through the kitchen then perhaps we should question their substandard hiring practices that allowed such bigots on the factory floor in the first place. Seriously, if they feel that staff are so out of touch that they require re-education, why not waste more money on internal indoctrination. Bosch be warned – virtue signaling can backfire.
Look how well things have gone for Starbucks preaching their virtuous side. Now staff are concerned their seating areas/bathrooms (now open to all after bending to social pressure based on something they were well within their rights to do) will be open to homeless people or drug addicts looking for a place to shoot up. So in order to appeal that the coffee chain is of higher moral standing they’ll happily trade alienating paying customers to achieve it. Lunacy. By that measure every corporate office should open their amenities to anyone. How shameful they put their businesses before humanity.
Maybe Bosch should look to hire based on diversity rather than quality of engineering talent. You can be sure that’s won’t lead to “success of the company”. Quite the opposite. Note Bosch is sponsoring these ads on social media. Pathetic. It is sort of like those people that profess their love and happiness endlessly on social media. So lacking in confidence are they in their partners that they feel safer telling the world instead of the one that matters.