Selfies

Great role model for kids

The world’s longest Oscar acceptance speech laced with identity politics which closes with a message for all kids who look to Rapinoe as a role model from the 6:30 mark. All class.

Greta & Obama

A propaganda picture which would have had a place in Soviet times. A socialist leader Obama looking down on a brainwashed teenager, Great Thunberg, who is unbeknownst being exploited by the intelligentsia.

The picture, while excellent as a stand-alone photo, has a patronizing overtone. The disdain held against those wicked climate skeptics. Had NZ PM Jacinda Ardern been in it, the leftist dream team would have been fully assembled. Although her 2050 zero emissions plan has been independently costed and its outrageous.

Obama better not tell Greta Thunberg about the disastrous Solyndra scandal otherwise those crossed arms might end up being for him.

Solyndra was an Obama era solar darling that the Inspector General’s Office, after more than four years of investigation, concluded that company’s senior management used inaccurate information to mislead the Department of Energy (DoE) in its $535 million loan. Soon after the fees landed, Solyndra declared bankruptcy.

Perhaps Greta should be speaking to Bjorn Lomborg to get a proper education on the real price of costing her plans for climate change.

Gillette – from toxic masculinity to transgender & morbid obesity

Gillette is free to advertise how it wishes. After the monster backlash against the toxic masculinity campaign which wiped 6% in value from the brand and caused a 22% fall in the following quarter’s profits, it is hard to see how the radical social justice warriors in the marketing department have not been fired. To shareholders, it was a massive fail. A YouGov poll of household grooming products before the campaign saw Gillette fall from 7th out of 45 brands to dead last after it. Yet the company has chosen to bet the house on more virtue signalling hoping it will eventually cut through to the masses. Get woke, go broke.

While there is absolutely nothing wrong with a transgender kid shaving for the first time, most will likely see this ad as nothing more than Gillette doubling down on the roulette wheel of “identity politics”. What point is Gillette trying to prove? The bulk of society is growing tired of being told how to think and what to say.

Yes, there are serious transgender issues in America. 130 transgender people have been murdered since 2013. It is a damning statistic. However, it is unlikely that anyone small minded enough to commit such a heinous crime will be swayed by a Gillette ad featuring a trans actor. Why does Gillette seek to force feed its version of socially acceptable behaviours on the 99.9% of its clientele that does not require it? It is patronising in the extreme. It is like attacking NRA members as murderers.

The only company in the world that can treat its customers with disdain is Ferrari. It wields so much power that it selects customers if they are deemed worthy of owning some of its limited edition offerings. Sadly Gillette is not Ferrari.

Gillette is rife with double standards. It has brazenly sponsored a Dutch racing car series with the brand embossed across the backsides of supermodels.

Chick-fil-A, on the other hand, was established on its Southern Baptist principles. It has never hijacked a social movement to boost sales.  That is why it has seen sales treble on a doubling of stores to become the third largest fast-food chain in America. It never rams its beliefs down the throats of others.

The toxic masculinity campaign should have been a big enough lesson for the marketing team to stay in its lane. The consumer spurned Gillette at the supermarket cash register. It would have been better coming out and apologizing and praising men for all the good things they do, like the Egard Watch company.

Virtually no customers will see that trans ad and think to buy Gillette razors out of a sense of moral guilt at the treatment of this minority. Consumers buy razors to groom – period. When will the company get it?

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It wasn’t so long ago that Gillette promoted a morbidly obese woman to push female shaving products. There is a difference between standing against fat-shaming and being realistic about the many chronic health issues and massive costs related to obesity.

The American Medical Association (AMA) wrote, “the nation’s obesity rate is approaching 40% after holding around 34–35% between 2005 and 2012, according to data in The State of Obesity: Better Policies for a Healthier America 2018. No state has had a statistically significant drop in its obesity rate in the past five years...the National Health and Nutrition Examination Survey (NHANES) showed that 39.6% of adults and 18.5% of children ages 2 to 19 in America have obesity, the State of Obesity report noted that “these are the highest rates ever documented“…the AMA is working to prevent and control chronic diseases, many of which are associated with obesity…”

We covered obesity in the previous post. Obesity increases the risk of developing type 2 diabetes, high blood pressure, heart disease, stroke, arthritis, sleep apnea, liver disease, kidney disease, gallbladder disease, and certain types of cancer yet Gillette wants to celebrate it as something to be proud of.

Corporations that pursue woke marketing risk alienating their customers. There is no upside to it. Consumers are not stupid and the more companies run campaigns that fly in the face of their intelligence, will only get a backlash at the point of sale.

Don’t forget that the toxic masculinity campaign had a 10:1 negative response ratio on the millions of views it had. One can be sure Gillette will try to massage a positive response on this latest campaign. Yet, like most polls, the most accurate measure is consumer response. If sales aren’t arrested, no matter how many positive clickbait statistics they can show their bosses internally, the sales and profit figures won’t lie. That is all that ultimately matters to P&G shareholders.

Nike & Colin Kaepernick

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Ultimately consumers will vote with their feet (no pun intended) after Nike’s use of original kneeler Colin Kaepernick as its latest “Just do it.” campaign face. Arguing over who is right or wrong over this has become somewhat irrelevant. The kneeling debate is over 12 months old.

Nike is free to market how it chooses but must bear full responsibility for the firestorm it creates for itself. There is no doubt the social media impact will be huge and the marketing department might wax lyrical at the attention gained all it wants but the question is will the majority of it be positive? Virtue signaling for corporates is a dangerous game. More often than not it backfires.

CM has always held that corporations should stay out of politics because as much as they might profess a united face on certain issues, there is no way they speak on behalf of all those that work for them. The risk is creating an unfair working environment to those who do not wish to participate in the manner the corporate desires, even if they might privately agree. Coercing staff to openly tow the party line is tantamount to making them slaves if forced against their will for fear of repercussions in the workplace.

Don’t think for a second it doesn’t happen. Think of the same sex marriage (SSM) debate. If you had a rainbow flag screen saver you would have been cheered by the internal apparatchiks. Had you a “Vote NO for SSM” screen saver it is likely you would have been hauled in front of your manager and HR to explain your inappropriate workplace behaviour. The matter was a vote of democracy. What place is it for corporates to enforce one type of opinion on changes to the Marriage Act? Let’s not forget the results of the 2011 Census where 0.03% of the population identified with being husband and wife in a same sex relationship. Yes. 1,338 people only. All that fanfare for less than 1,400 people.

We are already seeing people in the US burn Nike products to protest the company’s move.

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In much the same vein as Democrat Party activists boycotting In-N-Out burgers for donating to the GOP, there is no real sense in die-hard NFL fans pushing to #boycottNike. What is the obsession with boycotts? Surely disgruntled fans can make up their own minds whether they’ll choose to buy Nike products or not. It is just more of the oppression obsession.

Nike will ultimately survive. The NFL has already seen ratings take a proper beating. The question is does this help? Probably not but Nike want to make a statement.

Knee jerk reactions where people burn football jerseys, season tickets, Superbowl pennants or Nike sneakers have become less and less about the subject protested about (Black Lives Matter) but more about people getting sick and tired of political correctness and social justice rammed down their throats on an almost daily basis. Even Buzz Aldrin is sick of the politically correct overtones in ‘First Man’ that went out of its way to delete scenes of an epic moment in America’s history – planting an American flag on the moon. Don’t forget Buzz punched a reporter who disparaged him in public. He said he is a “proud American

Sadly, many Americans feel their patriotism is under fire. That they should feel guilty for displaying Old Glory outside their homes. Maybe those loyal fans want to go and watch a NFL match to leave the financial, relationship, work, marital stresses behind. They pay money to unwind, not have political messaging paraded in front of them. Even if they think Black Lives Matter is a worthy cause, kneeling every match won’t make it sink in any deeper but dilute the message, as has been displayed by making Kaepernick the poster child.

Not all NRA members are cold blooded murderers. Those people that voted Republican in the last election aren’t all white supremacist, bigoted, racist Nazis any more than all those people that voted Democrat aren’t all whining, virtue signaling liberals.

Open debate is what is needed. Kicking people out of restaurants through open harassment, burning runners or boycotting businesses won’t fix a thing. Listening and debating the issues based on logical reason is the only way forward.  The only thing worth boycotting is the boycotters themselves. Sadly the lesson is unlikely to be learnt.

Cheikmate

Australian Wallabies coach Michael Cheika is clearly massively under pressure. Sporting the second worst win/loss record of any Australian rugby coach he hit out at journalists questioning whether it is time to pack it in by suggesting they take mental disorder suppressing “pills” for exposing his dreadful stats. His team was walloped by New Zealand 40-12. The All Blacks retain the Bledisloe Cup for the 16th straight year.

Cheika talked of “passion” for the job but a great coach is one that extracts the best from the players by making them believe in themselves and achieve well beyond what they think they can. Australia need a Brian Clough type coach rather than the thuggish style of Cheika. Basic discipline is lacking in the Aussie team and that stems from the top. A coach that was confident in his ability to attain quality results wouldn’t resort to cheap shots. He’d merely let the scoreboard do the talking. Instead he shows the pressure is too much for him.  This press conference (especially from 5:30) confirms he is not right for the role. Time to replace him.

CM has made the argument multiple times – if money was taken away from the game all current All Blacks would still play proudly for their country. For the Aussies it is likely only a handful that might feel the same. Cheika is not building a team steeped in history, but making excuses for his dreadful deficiencies. He may accuse journalists of being clueless by stating they’ve never coached before, but should he possess an enviable success ratio the press wouldn’t ask for reasons why the Wallabies were road kill.

Cheikmate- time to go gracefully. The fans aren’t buying it.

What happens in 60 seconds on the internet?

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Director General of Israel’s National Cyber Directorate Yigal Unna posted a snapshot of what we are doing around the world in 60 seconds on the internet. There is a certain sadness to know that more people are swiping on Tinder than posting to Facebook or tweeting. Is it because technology is allowing us to become more transactional? There are more people absorbed by YouTube than searching on Google.

In any event there is a clear understanding that with so many online in any given minute, hackers and nefarious actors are working hard to breach defences. The more worrying aspect is less than 1% of people have cyber protection installed on their smartphones where most spend time accessing the data. So as we allow ourselves an invisible shield of emotional vulnerability protection on social media many of us are fish in a barrel unknowingly awaiting to be shot.

Turnbull should Google ‘common sense’

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UK PM Theresa May Maybe an uninspiring speaker and weak political figure given her dreadful stewardship over Brexit, yet she still deserves to be shown respect by her fellow leaders. Australian PM Turnbull clearly had some dead time during May’s CHOGM speech to send some emails and text messages. Turnbull is void of common sense. There is zero chance the Turnbull Coalition can win the next election.

CM attended a Liberal Party function yesterday and local membership is dwindling. The average age of those that attended was 60+. The issues raised by the audience were a slowdown of immigration followed by daylight then electricity prices. Yet Turnbull’s Coalition is all about issues that conservatives aren’t focused on. Throwing his ministers under a bus and championing that he’s less worse than the opposition.