Selfies

Emmy Awards turnout worst in history

It is Hollywood self-adulation season. It started last night with the Emmys which suffered its worst ever turnout, a 22% drop on last year in terms of those tuning in. No doubt the Oscars will show a similarly dismal outcome.

As usual all the pet causes of the champagne socialists were there – climate change, transgender rights, white privilege, gender pay gap, racial pay gap and anti-Trump slurs.

When the format has become so predictable is it any wonder why audiences have dwindled.

The 90th Oscars viewership slumped 16% to 25 year lows. They’d slumped 40% over the preceding 5 years. Things had become so bad that the network had to offer advertisers guarantees for the first time ever.

Maybe we only need evaluate Hollywood on its nearly two decades of failure as it has made its films more political. We need only look at the ratings of the Emmys, Grammys, Oscars and Golden Globes which are all well off the peak.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south. The strategy seems to throw more at audiences in the hope that I t sticks. Are the movies the industry rates itself on actually reflected in the box office? Out of touch with the audience? It would seem so.

It should appear to Hollywood that movies about real life stories are the ones that seem to resonate most with audiences – Titanic, The King’s Speech, Argo and A Beautiful Mind. These 4 films grossed $1.04 billion at the box office. It has been 12 years since Hollywood has had a fictional film it chose for itself beat the worst of the 4 movies based off real stories in ticket sales. It has been 15 years since having a proper blockbuster like Lord of the Rings which is arguably pure fantasy and extends to child audiences.

Films are of course subjective. One film one person may enjoy, others may not share the same view. It is interesting though that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 have failed to breach $75mn. So instead of Hollywood being so preoccupied with espousing politics, perhaps it should look to the audience it ‘preaches’ to and starts ‘reaching’ them instead.

Greta, the poster child for a dysfunctional education system

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You have to hand it to the left. They truly have indoctrination down pat. While there is a sense of awe at the sheer number of kids who attended Friday’s protests around the world at the expense of school (in some cases even exams), 16yo Swedish teenager Greta Thunberg, the poster child for ‘climate change’, has exposed how dysfunctional our educational system has become. Forget discipline. Dismiss reasoned discussion. Conform and get rewarded for it.

CM has always felt sorry for Greta’s exploitation. She typifies the style of propaganda used over generations. The way that the UN, EU or World Economic Forum hang off her every word. It is deeply embarrassing. Made worse by the hypocrisy of 1,500 private jets used to fly to hear her speak in Davos.

Many teachers and parents of these kids are no better. Often espousing patronizing and sanctimonious sermons about the intelligence of the youth today. Not to worry, Extinction Rebellion has even published a piece on hypocrisy. Thomas Sinclair wrote,

Someone who doesn’t know the evidence might perhaps be persuaded to review it. But someone who thinks I’m a hypocrite may suppose that I’ve reviewed the evidence and am acting on it — so she can skip the review herself and take my actions as her guide.” Take that!

He goes on,

However, XR can do better than the standard response. The most important point is this. There is no hypocrisyDriving to XR protests, or using vinyl banners, or eating a Pret sandwich at an XR roadblock — these are not hypocritical actions. Hypocrisy is a matter of preaching one thing but practising another. But what XR preaches is a radical change of the system within which we must make our choices, not of the choices we make within the system as it stands.

What infallible logic! How could we be so obtuse? Those kids CM found eating McDonald’s before the climate strike were completely aware of their actions. They were “highlighting” the problem of the fast-food chain’s utter disdain for the planet to serve food in single-use plastics and paper packaging. It was a cry to get McDonald’s to change its wicked ways. Or was it they were just oblivious to the fact that, while gorging on hamburgers, fries and thick shakes, were unable to fathom their own double standards. Lucky for them, Sinclair has a get out of jail free card. Who knew?

It wasn’t so long ago that a CIS study in Australia revealed that 58% of millennials had a favourable view of socialism. Unfortunately, 51% did not know who Chairman Mao was. Another 32% did not know Stalin and 42% hadn’t heard of Lenin. If we combine with “know but not familiar” with “don’t know” we see almost 80%, 66% and 74% respectively. Oh, how wonderful to learn in school about three men whose social policies led to the deaths of 10s of millions. Unbeknownst to them, many of their teachers follow the same Marxist mindset.

What more proof do you need when an RMIT senior lecturer tweeted he’d award full marks for 5% of the course for those that attended provided they sent in a selfie. Presumably, those that didn’t submit a selfie would be secretly docked marks. RMIT made a glib response to the professor’s tweet which went along the lines of defending the indefensible. Pathetic. He should be severely reprimanded or sacked for completely unprofessional conduct.

Corporations often complain about the difficulty in hiring the skills they need to grow. Shouldn’t they now be extra wary that the degrees awarded to those they are looking to hire have been issues on the basis of aligned participation, not academic effort? Qantas CEO Alan Joyce and Virgin Australia CEO Paul Scurrah might make noise about having to be big on social justice to attract the next generation but if they attend schools which openly support activism quite frankly they are all theirs! CM would prefer investing in companies that hire kids who got their education that cost $2.50 in late charges at the public library.

CM has written before on the slipping standards in Aussie education. Is it any wonder when a growing number of teachers are radical activists. Our education system needs a massive overhaul. Our ranks in maths, science and literacy have all been heading south. We aren’t teaching our kids that the real world out there is a touch place. Wrapping them in cotton wool will not serve them at all in later life. That will ironically be the real impact of chasing climate change agendas and the misguided policy that was enacted due to weak-willed authorities.

Although don’t get too excited about a sea change in thinking to fix this awful course. The latest 2019 OECD report has been captured by the warming cult, justifying worsening trends in education on shifts in society, even going so far as to quote (p.16) Decca Records rejecting The Beatles back in 1962 as evidence of how we can get it wrong.

Justifying – although not admitting – the slip (denoted as a “shift”) in education standards on climate change is insane in the extreme. Lucky for us there is a summary version written by the OECD. The full report is here. 479 pages of blather.

There are too many examples of schools around the globe folding to this Marxist nonsense. In the past, student bodies embracing Marxism as a fad were par for the course. Now the university faculties are the drivers. For example:

Posters from the University of San Francisco (uSF) point at white students so they appropriately check their privilege. Karl Marx may have recently turned 200 but his legacy lives and breathes in California. So much for universities being the cradle of free and open thinking.

The Inclusive Communications Task Force at the Colorado State University has introduced an appropriate language guide and it has deemed the words “America” and “Americans” might prove offensive to some and have discouraged their use on campus.

The University of Texas launched, “MasculinUT”, a program which was organized by the school’s counselling staff with a poster series encouraging students to develop a “healthy model of masculinity.” The program is built around “restrictive masculinity” and tries to encourage men to drop traditional gender roles to “act like a man”, be “successful” or “the breadwinner.”

Dr. Aaron Brough of Utah State University conducted a study to see if there is a correlation between toxic masculinity and climate change. His assumptions ran the line that men see environmentalism as more feminine and get triggered if forced to make ecological choices if they feel threatened.

The University of Melbourne allowed an artistic performance that required “paying” white customers access on the basis of signing an acknowledgement of white privilege. The $600mn+ taxpayer-funded University of Melbourne’s motto is Postera Cescam Laude, which is Latin for “We shall grow in the esteem of future generations.” It is not clear whether the founders of the UoM had Marxist theories at the forefront of their minds in 1853. Growing the esteem of future generations was not to come by cutting down those whose passions as individuals cause them to strive for greatness. Yet the radical leftists believe esteem comes, not from effort, but allocation.

Don’t think that the indoctrination begins in secondary or tertiary education. From tender ages, in the Democratic People’s Republic of Victoria, some educational apparatchiks believe a grandparent kissing their grandchild can violate them and can be considered assault. In what world does a grandparent showing affection to their own flesh and blood have incest on their minds? Most likely never.

It would seem to CM that the most important Royal Commission to be conducted is on our education system. From Safe School programs to universities, Australia’s long term future is being seriously impacted by utterly valueless indoctrination. We will not be the lucky country for much longer because this garbage is already seeping into corporate board rooms.

Note CM in no way thinks Greta Thunberg is associated with Nazis.

Something kids will fear way more than climate change

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Is there one thing greater than climate change that can cause children irreparable harm? Yes. Perhaps the kids attending the school climate strikes tomorrow ought to consider that the very smartphone devices that they can’t put down are also harmful to the environment. Will these kids happily give up their smartphones in a quest to save the planet? Will these kids be willing to give up Snapchat, Instagram, Facebook and Twitter to save their own lives? Not in a million years.

An abstract of a report on the impact of technological devices on GHG emissions by Belkhir & Elmeligi, titled, ‘Assessing ICT global emissions footprint: Trends to 2040 & recommendations is as follows,

In light of the concerted efforts to reduce global greenhouse gas emissions (GHGE) per the so-called Paris Agreement, the Information and Communication Industry (ICT) has received little attention as a significant contributor to GHGE and if anything is often highly praised for enabling efficiencies that help reduce other industry sectors footprint. In this paper, we aim at assessing the global carbon footprint of the overall ICT industry, including the contribution from the main consumer devices, the data centers and communication networks, and compare it with the to the total worldwide GHGE. We conduct a detailed and rigorous analysis of the ICT global carbon footprint, including both the production and the operational energy of ICT devices, as well as the operational energy for the supporting ICT infrastructure. We then compare this contribution to the global 2016-level GHGE. We have found that, if unchecked, ICT GHGE relative contribution could grow from roughly 1–1.6% in 2007 to exceed 14% of the 2016-level worldwide GHGE by 2040, accounting for more than half of the current relative contribution of the whole transportation sector. Our study also highlights the contribution of smartphones and shows that by 2020, the footprint of smartphones alone would surpass the individual contribution of desktops, laptops and displays. Finally, we offer some actionable recommendations on how to mitigate and curb the ICT explosive GHGE footprint, through a combination of renewable energy use, tax policies, managerial actions and alternative business models.”

The study found that the relative emissions share of smartphones is expected to grow to 11% by 2020, exceeding the individual contributions of PCs, laptops and computer displays.

In absolute values, emissions caused by smartphones will jump from 17Mt to 125Mt of CO2 equivalent per year (Mt-CO2e/yr) in that time span or +730%. Most of this occurs at the production stage. Nevertheless with mobile carriers encouraging shorter cycles to upgrade this will only get worse.

ICT will grow from 215Mt-CO2e/yr in 2007 to 764 MtCO2-e/yr by 2020, with data centres (storing all those photos) accounting for about two-thirds of the total contribution.

For comparison purposes, the entire carbon footprint of Australia was about 550 MtCO2-e in 2018.

CM guesses these kids ought to be walking to school too. It is a great lesson in what real sacrifice means. At least they got the day off school.

Great role model for kids

The world’s longest Oscar acceptance speech laced with identity politics which closes with a message for all kids who look to Rapinoe as a role model from the 6:30 mark. All class.

Greta & Obama

A propaganda picture which would have had a place in Soviet times. A socialist leader Obama looking down on a brainwashed teenager, Great Thunberg, who is unbeknownst being exploited by the intelligentsia.

The picture, while excellent as a stand-alone photo, has a patronizing overtone. The disdain held against those wicked climate skeptics. Had NZ PM Jacinda Ardern been in it, the leftist dream team would have been fully assembled. Although her 2050 zero emissions plan has been independently costed and its outrageous.

Obama better not tell Greta Thunberg about the disastrous Solyndra scandal otherwise those crossed arms might end up being for him.

Solyndra was an Obama era solar darling that the Inspector General’s Office, after more than four years of investigation, concluded that company’s senior management used inaccurate information to mislead the Department of Energy (DoE) in its $535 million loan. Soon after the fees landed, Solyndra declared bankruptcy.

Perhaps Greta should be speaking to Bjorn Lomborg to get a proper education on the real price of costing her plans for climate change.

Gillette – from toxic masculinity to transgender & morbid obesity

Gillette is free to advertise how it wishes. After the monster backlash against the toxic masculinity campaign which wiped 6% in value from the brand and caused a 22% fall in the following quarter’s profits, it is hard to see how the radical social justice warriors in the marketing department have not been fired. To shareholders, it was a massive fail. A YouGov poll of household grooming products before the campaign saw Gillette fall from 7th out of 45 brands to dead last after it. Yet the company has chosen to bet the house on more virtue signalling hoping it will eventually cut through to the masses. Get woke, go broke.

While there is absolutely nothing wrong with a transgender kid shaving for the first time, most will likely see this ad as nothing more than Gillette doubling down on the roulette wheel of “identity politics”. What point is Gillette trying to prove? The bulk of society is growing tired of being told how to think and what to say.

Yes, there are serious transgender issues in America. 130 transgender people have been murdered since 2013. It is a damning statistic. However, it is unlikely that anyone small minded enough to commit such a heinous crime will be swayed by a Gillette ad featuring a trans actor. Why does Gillette seek to force feed its version of socially acceptable behaviours on the 99.9% of its clientele that does not require it? It is patronising in the extreme. It is like attacking NRA members as murderers.

The only company in the world that can treat its customers with disdain is Ferrari. It wields so much power that it selects customers if they are deemed worthy of owning some of its limited edition offerings. Sadly Gillette is not Ferrari.

Gillette is rife with double standards. It has brazenly sponsored a Dutch racing car series with the brand embossed across the backsides of supermodels.

Chick-fil-A, on the other hand, was established on its Southern Baptist principles. It has never hijacked a social movement to boost sales.  That is why it has seen sales treble on a doubling of stores to become the third largest fast-food chain in America. It never rams its beliefs down the throats of others.

The toxic masculinity campaign should have been a big enough lesson for the marketing team to stay in its lane. The consumer spurned Gillette at the supermarket cash register. It would have been better coming out and apologizing and praising men for all the good things they do, like the Egard Watch company.

Virtually no customers will see that trans ad and think to buy Gillette razors out of a sense of moral guilt at the treatment of this minority. Consumers buy razors to groom – period. When will the company get it?

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It wasn’t so long ago that Gillette promoted a morbidly obese woman to push female shaving products. There is a difference between standing against fat-shaming and being realistic about the many chronic health issues and massive costs related to obesity.

The American Medical Association (AMA) wrote, “the nation’s obesity rate is approaching 40% after holding around 34–35% between 2005 and 2012, according to data in The State of Obesity: Better Policies for a Healthier America 2018. No state has had a statistically significant drop in its obesity rate in the past five years...the National Health and Nutrition Examination Survey (NHANES) showed that 39.6% of adults and 18.5% of children ages 2 to 19 in America have obesity, the State of Obesity report noted that “these are the highest rates ever documented“…the AMA is working to prevent and control chronic diseases, many of which are associated with obesity…”

We covered obesity in the previous post. Obesity increases the risk of developing type 2 diabetes, high blood pressure, heart disease, stroke, arthritis, sleep apnea, liver disease, kidney disease, gallbladder disease, and certain types of cancer yet Gillette wants to celebrate it as something to be proud of.

Corporations that pursue woke marketing risk alienating their customers. There is no upside to it. Consumers are not stupid and the more companies run campaigns that fly in the face of their intelligence, will only get a backlash at the point of sale.

Don’t forget that the toxic masculinity campaign had a 10:1 negative response ratio on the millions of views it had. One can be sure Gillette will try to massage a positive response on this latest campaign. Yet, like most polls, the most accurate measure is consumer response. If sales aren’t arrested, no matter how many positive clickbait statistics they can show their bosses internally, the sales and profit figures won’t lie. That is all that ultimately matters to P&G shareholders.

Nike & Colin Kaepernick

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Ultimately consumers will vote with their feet (no pun intended) after Nike’s use of original kneeler Colin Kaepernick as its latest “Just do it.” campaign face. Arguing over who is right or wrong over this has become somewhat irrelevant. The kneeling debate is over 12 months old.

Nike is free to market how it chooses but must bear full responsibility for the firestorm it creates for itself. There is no doubt the social media impact will be huge and the marketing department might wax lyrical at the attention gained all it wants but the question is will the majority of it be positive? Virtue signaling for corporates is a dangerous game. More often than not it backfires.

CM has always held that corporations should stay out of politics because as much as they might profess a united face on certain issues, there is no way they speak on behalf of all those that work for them. The risk is creating an unfair working environment to those who do not wish to participate in the manner the corporate desires, even if they might privately agree. Coercing staff to openly tow the party line is tantamount to making them slaves if forced against their will for fear of repercussions in the workplace.

Don’t think for a second it doesn’t happen. Think of the same sex marriage (SSM) debate. If you had a rainbow flag screen saver you would have been cheered by the internal apparatchiks. Had you a “Vote NO for SSM” screen saver it is likely you would have been hauled in front of your manager and HR to explain your inappropriate workplace behaviour. The matter was a vote of democracy. What place is it for corporates to enforce one type of opinion on changes to the Marriage Act? Let’s not forget the results of the 2011 Census where 0.03% of the population identified with being husband and wife in a same sex relationship. Yes. 1,338 people only. All that fanfare for less than 1,400 people.

We are already seeing people in the US burn Nike products to protest the company’s move.

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In much the same vein as Democrat Party activists boycotting In-N-Out burgers for donating to the GOP, there is no real sense in die-hard NFL fans pushing to #boycottNike. What is the obsession with boycotts? Surely disgruntled fans can make up their own minds whether they’ll choose to buy Nike products or not. It is just more of the oppression obsession.

Nike will ultimately survive. The NFL has already seen ratings take a proper beating. The question is does this help? Probably not but Nike want to make a statement.

Knee jerk reactions where people burn football jerseys, season tickets, Superbowl pennants or Nike sneakers have become less and less about the subject protested about (Black Lives Matter) but more about people getting sick and tired of political correctness and social justice rammed down their throats on an almost daily basis. Even Buzz Aldrin is sick of the politically correct overtones in ‘First Man’ that went out of its way to delete scenes of an epic moment in America’s history – planting an American flag on the moon. Don’t forget Buzz punched a reporter who disparaged him in public. He said he is a “proud American

Sadly, many Americans feel their patriotism is under fire. That they should feel guilty for displaying Old Glory outside their homes. Maybe those loyal fans want to go and watch a NFL match to leave the financial, relationship, work, marital stresses behind. They pay money to unwind, not have political messaging paraded in front of them. Even if they think Black Lives Matter is a worthy cause, kneeling every match won’t make it sink in any deeper but dilute the message, as has been displayed by making Kaepernick the poster child.

Not all NRA members are cold blooded murderers. Those people that voted Republican in the last election aren’t all white supremacist, bigoted, racist Nazis any more than all those people that voted Democrat aren’t all whining, virtue signaling liberals.

Open debate is what is needed. Kicking people out of restaurants through open harassment, burning runners or boycotting businesses won’t fix a thing. Listening and debating the issues based on logical reason is the only way forward.  The only thing worth boycotting is the boycotters themselves. Sadly the lesson is unlikely to be learnt.