Author: Contrarian Marketplace

Emmys – baloney without cajones

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When the content is so predictable it stands to reason that ratings drop. Neilsen noted the 2018 Emmys awards show pulled in 10.172 million viewers (-4%) and a 2.4 rating among adults 18-49, it’s lowest ever. The 2000 Emmys drew in 21.8mn by comparison. Some may talk to modern day luxuries of streaming which would boost these dreadful numbers but the reality is Hollywood’s obsession with shaming is the more likely culprit. The Oscars are down 40% on five years ago. It’s no surprise.

In recent years, self absorbed celebrities think the formula is hypocritically chastising their audiences. Whether the topic is climate change, #MeToo, white privilege, Republicans, Trump and now Christianity, the event is less about self appraised back slapping but almost entirely about identity based political grandstanding.

Such was the high level of comedy that one of the MCs stated, “The only white people that thank Jesus are Republicans and ex-crackheads.”  Here’s a challenge to Hollywood – would they dare say “The only black people that thank Mohammed are Democrats and ex-crackheads”? After all it’s just comedy, right? Of course they wouldn’t dare. They are the very racists they condemn.

At another event Anne Hathaway made her psychobabble statement about white privilege,  how transgender doesn’t circle around cisgender and other races don’t circle around whites to rapturous applause.

The irony is that behind all of the public self loathing, the same actors and actresses who cheered  happily collect their millions, live behind gates mansions with armed body guards, protest the NRA, turn a blind eye to sexual harassment but protest on the red carpet by wearing three fabric postage stamps held together with dental floss and tell us how out of touch we are. Really?

Their audience figures should tell them they are indeed the out of touch ones.

Cinema attendance in the domestic US market is back at 1993 levels. In the 1990s Hollywood made 400-500 films annually. It now pumps out more than 700. The average revenue per film continues to head south.

It is interesting that $100m box offices were a cert for an Oscar Best Picture award til 2004 after which it has been hit and miss since. 9 films in the last 13 Best Pictures have failed to breach $75mn. The 4 that didn’t miss were all about real life stories – Titanic, The King’s Speech, Argo and A Beautiful Mind. Funny that.

Instead of realizing that their interpretation of identity driven art isn’t sinking in with the public, Hollywood is now prepared to blot the history books – such as deleting the flag planting on the moon scene in ‘First Man’ – to destroy the very formula that seems to resonate with audiences.

No, in the fight for equality we must disparage innocent, hard working citizens by questioning their faith and mocking their intelligence. Hollywood can keep up the performances at these awards ceremonies. Doubling, tripling or quadrupling down on a formula that continues to fail only shows where the lack of insight lies. Too much time in rehab?

By all means many may be willing to listen to celebrities if they practiced what they preached. Say, where are all those celebrities that threatened to leave the country if Trump became president? That’s right 99% are still here. Let’s not forget Leo DiCaprio flying his eyebrow stylist half way around the world on a private jet whilst telling us climate change is the most pressing issue of our day. Actions not words. In today’s society virtue signaling on social media is deemed enough.

 

Tennis code violations – who is worse?

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Some argue that the 2018 US Open was biased against female players. In the singles men played 3,176 games in the recent tournament. Or 1.538x more than the 2,065 games played by the women. Yet the stats show men suffered 86 code violations vs 22 for the women or 3.91x. So on balance men 2.54x more likely to suffer a code violation than women on a per game basis. Is it the blokes are just more ill-tempered? If we use the 1.538x ratio of more games played, the boys get penalized (over the last 20 years of grand slam violations);

4.2x more for racket abuse

1.6x more for audible obscenity

2.8x more for unsportsmanlike conduct

2.5x more for verbal abuse

1.2x more for visible obscenity

1.5x more for time wasting

The girls get penalized more than boys in the follwing ways.

60% more for coaching

10% more for ball abuse

Although trying to compare ‘bias’ in tennis with respect to code violations is kind of irrelevant. Certain players ‘blow up’ more than others. McEnroe got many more warnings than Bjorn Borg.

Just for the record, at the US Open Djokovic had to play 136 games for his $3.8mn vs Osaka’s 86. So for each game Osaka earned $44,186 vs Djokovic’s $27,941. Maybe this is why he made his comments about men deserving to be paid more? If we look at the runner ups, del Potro won $17,961 per game vs Serena Williams’ $26,428. So Serena’s. 2nd place earned her almost as much as Djokovic win.

Naturally a better judge is not games played but viewership. The Serena Williams/Naomi Osaka final drew 3.1mn viewers on ESPN, more than the 2.07mn that watch Djokovic/del Potro the next day. If women get 1.5x the audience of the men in the final could one argue the men need to play 1.5x longer to earn the same? Arguably Serena was fighting to match Margaret Court’s record which was part of the boost.

To be honest women’s tennis can be more entertaining to watch in so far as frequent sustained rallies. Men’s tennis can often be a blast fest of aces and blistering returns of serve.

It is likely that Osaka will attract higher than average audiences going forward. Perhaps she is entitled to claim higher prize money than the men based on the extra attention she brings to the sport?

If we look at golf, Tiger Woods used to be paid $300,000 just for attending a tournament regardless of how poorly he finished. If Naomi Osaka helps click the turnstiles surely she deserves a cut of the gate?

More love for Naomi Osaka

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20yo Naomi Osaka deserves every success she gets. She is without doubt the hottest marketing prospect globally. There is no media spin or polish with her on any level. She is authentic in the extreme. No prima donna antics or bragging. If anything her press conferences since returning have defined her as ‘what you see is what you get.’ Humility and grace. Pray we get more millennials like her. She shows one doesn’t have to beat their chest in ridiculous ways to get attention.

No wonder Adidas want to throw $11.9m per year to sponsor her. As a Nissan ambassador, despite her media appearance in front of the Leaf electric vehicle, when asked Naomi just let her inner petrol head scream her favorite car – the GT-R. Lucky for her she will get one in white.

The world of tennis couldn’t have a better ambassador for the game. Let’s hope that the media don’t pry too deeply into her private life (good luck with that) and her sports manager doesn’t put her on a multi-year roadshow from hell to please sponsors which would put any star to the test.

Google’s gaffe only proves the massive opportunity for others

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The publishing of Google’s internal post-election debrief video shouldn’t surprise anyone in the slightest. All the outer appeals to the group’s impartiality were smashed by this leaked video. In a sense Google was the victim of the half-life nature of the very digital media feeds it seeks to control. Even worse it was all the fromage-grande senior management talking about what really goes on. Sunlight is truly the best disinfectant.

Putting the need to respect the “confidential’ nature of the meeting  (it seems employees aren’t all following those protocols) to one side, this video totally backs up the CM piece which spoke of the opportunity to plug the gaping hole in social media.

We shouldn’t forget what this episode makes blatantly clear – how toxic the work environment must be for staff who don’t share the political views of the politburo.

Mark Zuckerberg openly admitted that Silicon Valley is dominated by the far left. Stands to reason only conservatives get blocked, suspended of banned. Poor old #WalkAway activist Brendan Straka was the latest victim. The articulate openly gay hairdresser was suspended for 30 days for highlighting he’d appear on the recently banned InfoWars. Not posting the video.  Just that he’d appear. Talk about the mixed emotions of the Facebook censor who probably required counseling for having to choose partisan politics over LGBT rights?

None of us need a technical overlord determining what they see as fit for us to consume. If it is Icelandic pig racing in winter or dwarf tossing into a mud pool, should demand for it exist and it is legal then who is Google to censor it outside of respecting government mandated maturity ratings??

If Google had half a brain it would publish the “raw” data of trends. Not its selective manipulated subjective view of what it wants to see but what might be driving populism in Europe or the 2016 Trump election victory? If Google had properly recognized the trends it’d have seen for itself the raw power of understanding motivations rather than cast aspersions and skew feeds to support its own narratives. Truth be told it isn’t working. Every person banned (and the hurdle gets lower every time) highlights the agenda based nature of these social media houses. Search impartiality and no social media house should pop up toward the top of the list.

The beauty of social media is that we are free to choose. Switching costs are effectively free. Yet we use Google because it’s the best search engine and there is little in the way of competing product.

Which stands to reason if a social media proposition with more conservative values which didn’t cut off those who didn’t agree with internal biases was built, the servers would probably crash due to the stampede to join it.

Growing numbers of people have become fed up with what they can’t say (even when completely appropriate) on social media. Not bleedingly obvious profanity and senseless racism but reasoned argument. People are also fed up with learning their data has been used without permission to profile them with ads. In all fairness if one openly publishes his/her/xir data on a social platform then there is an expectation that it’s “at risk”.

Still CM has all “location services” switched off yet a social media service asked to rate a Bavarian beer hall CM visited  the very next day. When a help yourself drinks counter in a reception area of a corporate office provided whiskey the ensuing discussion with a fellow delegate brought up his preferred brand – Johnny Walker Blue. The next day were banner ads on that brand on top of unrelated searches. Presumably the mic is being accessed. Or is it a purely freakish coincidence?!?

The market for free speech is being eroded before our very eyes. The big organizations controlling much of our social media are constantly being outed for their double standards. More consumers are not blind to it yet all the while no real alternative exists the social media giants hold all of the aces.

Therein lies the opportunity.  The demand is there. The day a comparable service is offered without big brother controlled censorship the door will be beaten down. Even if we wish to call the actions of Google et al into question we can choose not to use them at any time.

Let Google, FB and Twitter  treat us as mugs.  Let them exercise their questionable moral value sets on us. The more they do, the more they draw the ire of a growing number of  users. An alternative will come and their behaviour will backfire big time. Live by the sword, die by the sword. CM won’t have the slightest sympathy.

The attitude driven by these divine franchises can be felled very quickly. Bring on the alternative ASAP. Then Google execs will really start crying. #biasbackfire

 

Is BMW hurting bad enough to offer 10yrs free servicing?

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10 years? Sounds a bit desperate. A bit like the Korean makes a few decades back using monster incentives to lure customers by a value to good to refuse proposition. Have luxury car sales become so hard to get in Australia that the prestige make has to offer 10 years of free servicing and 1yr free insurance?

BMW sales in Australia fell 12.2% year on year in August 2018. Audi crumbled 25.8%. Benz did better at -3.4%. Land Rover fell 32%, Lexus down 11.7%. Porsche crumpled 25.4%.

It is likely the fine print in the 10 years free servicing basic package isn’t transferable between owners so if most buyers hold their BMWs for 5 years the total incentive is much less to roll out. If the fine print allows transfers it only adds to the desperate state of having to hurl freebies to shift metal. Dealers tend to make less on the sale of the car but plenty on gouging customers for service and spares.

Seems the tyres are going flat. Total car sales in Australia were down 1.5% in August. Passenger car sales fell 13.4% while those eco conscious Aussies bought 8.3% more SUVs. Medium and large sedan segments fell 24.1% and 60.3% respectively. Every SUV segment rose except upper large. Toyota finished up 1.7% for the month with 19.8% share.

Those bloody racist Aussies

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Aussies. We love backing underdogs and relish in self-deprecating humour. Being put down in Australian culture is generally regarded as a compliment. Yet when we see bad behaviour, Aussies generally have no issues calling it as they see it.

We care little if we offend those perpetrating crimes. Take our national cricket team where several members were caught cheating in Sth Africa. The backlash was immense. We’d rather lose than cheat as a nation although it maybe the only solution left to wrest back the Bledisloe Cup from the All Blacks after 16 years…..

Of course the satire of Mark Knight’s cartoon about Serena Williams’ temper tantrum got the activists riled up over supposed racist overtones. How quickly CBS made reference to a “white” cartoonist. If he’d been black and drawn the identical cartoon, would that have made it better? Why no complaints at all the other caricatures of Williams? That’s right – not a peep.

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That’s how the victim industry operates – find a narrative and then build concocted evidence to support it. Certain people might owe Knight a debt of gratitude.

Take this example. Author Leslie Honore   gladly used the viral nature of the cartoon to overtly plug her own book. This technically dilutes the nature of supposedly being 100% for the sisterhood in Serena’s corner, does it not? Makes for a great marketing tool though!! Surprised the author didn’t offer a free set of steak knives if bought within 20 minutes. True colours indeed.

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As for Aussies being racist, what will be evident when Naomi Osaka walks on court at the Australian Open in Round 1 is that everyone will cheer her. Not to apologise for the cartoon’s supposed misportrayal of her looks nor to make up for the appalling crowd display in New York but to honour a true bonafide sportswoman. We love everything about her. How could we not?

In all of the controversy surrounding the US Open final Naomi Osaka has oozed class with her sweet, bubbly but calm demeanor. Instead of apparatchiks demanding an open apology to Serena for sexism, equality and racism not once did any of them think to mention Osaka’s restraint or authenticity throughout the “me, me, me” nature of the saga. It was all about the champ! Williams’ prior tantrums were conveniently forgotten. Don’t forget Serena openly threatened Umpire Ramos that the thief would never be allowed again on ‘her court!’ So in that vein, Osaka was not an equal. She was privileged to stand across the net from the Queen.

Sure the racquet smasher with a coach who openly admitted he cheated is worthy of an apology. We should be proud to have the morals of such a role model drummed into kids. If little Johnny or Veronica don’t throw tantrums while representing their school we should put them straight in front of the counselor to work out why they haven’t been triggered. Don’t even start with the 9-yo brat refusing to stand for the Australian national anthem. Thanks Kaep!

If we judge the 23 grand slams and 10s of millions every year in endorsements and prize money for Serena , the global tennis apparatus has done a dismal job trying to beat her into submission if that is truly the claim. She’s got away with murder with her antics for years.

Throughout all Nike must have minted her name over the years as all these racists lined up to buy her clothes. Surprised the loonies haven’t called for cultural appropriation of white kids who wear Serena branded tennis clothing.

Maybe the lesson for Williams here is that playing against someone almost half her age that can blast 200km/h serves can teach her a thing or two about being a truly great champ in all aspects.

Poor old Naomi Osaka must be thinking the woman she once idolized is nothing like the person on the TV she thought she knew. Don’t worry Naomi, we wouldn’t want you to change anything about you!

Even if you don’t end up breaking all the records what better advocate for the game of tennis to have you as a global ambassador than a dummy spitting, venomous prima donna failing to cope with being dethroned. May there be many more kids who aspire to your level of maturity.

As an Aussie, CM speaks on behalf of many here who would openly say “we love you”. You can’t get here soon enough!

Two diplomats and the bloke who said what everyone else was thinking

Yesterday CM wrote about the terrible sportsmanship of Romano Fenati who tried to cause a competitor to crash by grabbing his front brake during a race. Race winner Andrea Dovisioso and reigning world champ Marc Marquez gave diplomatic answers as to what punishment fits the crime but 3rd place getter Brit Cal Crutchlow told the refreshing truth – that Fenati’s team should have immediately fired him. Race Direction handed out a pithy 2 race ban. Fenati’s team agreed with Crutchlow.

Fenati’s team said,

Here we are. Now we can communicate that the Marinelli Snipers Team shall terminate the contract with the rider Romano Fenati, from now on, for his unsporting, dangerous and damaging conduct for the image of all. With extreme regret, we have to note that his irresponsible act endangered the life of another rider and can’t be apologised for in any way. The rider, from this moment, will not participate in any more races with the Marinelli Snipers team. The team, Marinelli Cucine, Rivacold and all the other sponsors and the people that always supported him, apologised to all the World Championship fans.