Month: August 2019

Gillette Direct – the best things in life are more than 50% off

Gillette.png

Everyone knows CM is no longer a user of Gillette products. The brand is rife with double standards. To be lectured on toxic masculinity while it happily plastered its brand on the backsides of Dutch supermodels wearing skimpy jumpsuits to promote a racing car series.

Interesting to see the company has turned to sponsored advertising on social media. Is Gillette Direct tempting? We don’t have a good idea of the costs of selling at supermarkets and chemists. So how much will Gillette margins change at the margin? Best sell for 50% off direct than 50% off at Woolies. Await coming 10Q data to see how the trends evolve.

Our total outlay would be $76.00. Savings are:

Free handle: $7.00 saving

Blades: $7.79 savings x 4 = $31.16

4th Set of Blades: Free ($28.00 saving)

Shipping: $10 savings

Total Savings: $7.00 + $31.16 + $10.00 + $28.00 = $76.16 

On top of this for Father’s Day, Gillette appears to be offering an extra 10% savings. 52.3% off.

Will be interested to see if the Dollar Shave Club model will somehow lift Gillette out of the hole they dug for themselves.

Dollar Shave Club offers 8 replacement blades per cycle and shaving cream for $31.35. Better value. A starter kit is only $15.00.

CM is unmoved. Thanks but no thanks.

Good on Schick BTW for this counter advert questioning gender stereotypes without pandering to radical leftist feminist cabals inside corporate marketing departments driving narratives about oppression obsession. #getwokegobroke

Bette Midler doubles down

Always count on Hollywood to set standards. When billionaire David Koch died, Bette Midler, fresh from poetry lessons targeting the First Lady’s bedroom antics, decided to spew bile at his death.

The left argue it’s just comedy. That may be but surely one would imagine celebrating the death of people is just unnecessary.

At least she was joined by the quality of celebrity, Ron Perlman.

When will these champagne socialists realize all they do is kill off their own cause to rid themselves of Trump? And why isn’t Midler living in Canada as she threatened so long ago?

You know your cause is literally a dead one when even Alyssa Milano can see through to the end game.

All class

All class. Imagine if someone wrote a poem about Michelle Obama performing fellatio on her husband. The Left would lose their mind for weeks falling for a doxxing, sacking and every other attack to take that individual out.

The Woke will end up being the Joke – as usual

Do the marketing departments of these corporations honestly believe they will gain anything via this ill-considered moral preening? Do they have any real cohesive cognitive plan outside of vacuous virtue signalling to appeal to an existing or potential client base that has already moved on?

What is the bet had Alan Jones told PM Scott Morrison to shove a sock down President Trump’s throat that they would have said absolutely ZIP. Maybe they’d up the spend? The double standard is guaranteed. What it really says is that the marketing teams are pandering to their bigger client – trying to appear relevant to their own management team. Such gutless and spineless actions speak volumes of the utter uselessness of marketing teams in general.

Before dozens of woke corporations pulled their adverts from the top-ranked radio jockey, did they ponder for one second that their clientele who listen to him probably haven’t collapsed into an inconsolable heap? What is more, they couldn’t care less what Anytime Fitness, Chemist Warehouse or Big W think.

It doesn’t take much imagination to work out the utter brain dead groupthink in these marketing meeting rooms (echo chambers) of corporate Australia as they seek to self-censor to justify their glaringly redundant roles. No rocket science is required. Big W could have had a special campaign on socks and BBQ charcoal. When did Australia lose its sense of humour? Especially at the expense of our neighbours across the ditch. It is not to condone Jones’ remarks but it is only because NZ PM Jacinda Ardern is the high priestess of woke causes that these corporates have buckled.

If the decision to advertise on Jones’ program was made because of his reach and ideally the “right” demographic for their products, will they stand to gain anything from this? Haven’t they studied Gillette’s latest 180-degree flip on trying to win back customers they have probably lost for good in that ridiculous self-inflicted $8bn brand destruction?

The Jones’ clientele is likely to remain exactly the same. The ratings will unlikely budge a jot. The activists moaning to have ads pulled are probably the least likely to use their products and services in any case.

For instance, why would anyone think that Commonwealth Bank (CBA), which has been found seriously wanting in the ethics department after the Royal Commission, has any leg to stand on over Jones’ remarks? CBA is still pondering what to do. Do they follow the herd (proving marketing departments aren’t warranted) or twist 2GB’s arm to get some bonus slots for showing loyalty?

Here’s an idea. Why don’t CBA and others leave the moral grandstanding to their customers? When people withdraw cash at an ATM it is highly unlikely they’re going to punish them by closing their accounts. Why not keep tabs on the number of complaints from its 10m customers and see if they number more than 0.000001% of the total. Don’t marketing departments use data? Clearly not.

So watch this space. Corporate boardrooms might think their marketing teams walk on water but if they opened their eyes for a moment would soon find their utter lack of creativity and zero value add as clear as crystal. Or maybe they’re just as out of touch to fall for the Yes, Minister PowerPoint presentation.

Look at the bullying by groups such as Mad Fucking Witches. Can corporates take activists seriously with names like that? How weak are they to fold when words like “complicit” are thrown at them. Once again marketing departments should study data, not fear standing up for themselves.

The double standards of companies like Koala Mattresses, which is happy to have the potty-mouthed Clementine Ford as a brand ambassador (who has a long track record of tweeting profanity, misandry and killing all men) but preach sanctimonious tripe over pulling advertising from Alan Jones’ program.

Make no mistake. The woke are already looking like the bigger joke. These self-appointed enforcers of a moral points system President Xi might approve of have even ignored Jones’ unconditional apology for his remarks. Tells you exactly what ideology is being preached inside so many Australia’s companies. It is hardly the stuff that will rescue them in a slowdown. The ones which have cut Jones have signalled why they don’t make good investments. Get woke. Go broke.

NB Mad Fucking Witches deleted this post because as always with the radical left the only free speech that matters is their own.

Obama stamps foot over sea level rises

Obama House.png

Climate alarmist Barack Obama tweeted in 2013 that we must #ActOnClimate because of rising sea levels. He implored that sea level rises would pose a real threat to US cities.

Obama tweet.png

So the Obamas are looking to buy a $14.85m home on the shores of Martha’s Vineyard. Is he a hypocrite or merely recognizing that the science isn’t settled or that climate change sceptics are right?

Who knew Mother Nature was so classist? Shame on her.

Hopefully, Obama invites Greta Thunberg to his new home. Even better she can pull right up to the dock.

Thank you Simon F for the flag.

100 days, 100 fails

A novel advertising campaign launched by the Conservative Party of Canada which lists 100 fails of Canadian PM Justin Trudeau and his team. Jordan Peterson summed him up best.

Gillette champions what it censured. Too late

So is this admission that Gillette has finally realised it made a catastrophic marketing mistake to throw the majority of its customers under the bus? How interesting that the company now champions the very macho men it sought to criticise. You know, those who put their lives on the line to protect us. Unfortunately, Gillette, it is a bit late. More than happy with my Schick Hydro. Your $8bn is a fantastic Harvard case study of failed marketing campaigns.