Harley-Davidson- Delinquencies vs Denial

Harley-Davidson (HOG) announced 2Q figures overnight. Shares rallied 6.42% on the back of awful numbers in 1Q. In a nutshell:

Motorcycle revenue fell 6% vs 2Q 2018 and group operating income crashed 26%. US retail sales fell 8.0%. Operating margin fell from 16% to 12.6% in 2Q. 11% for 1H down from 14% in 1H 2018. Supposedly these were better than market expectations.

-Market share in 2Q 2019 down 1.8% to 46.6% in domestic market, and European market share at 8.8%, down 1.6%. No doubt Trump to blame for this.

-Volumes down 5.3% for 2Q and 6.5% for 1H

-Operating margin down. HOG expected 8-9% in 1Q. This has now been lowered to 6-7% in the 2Q statement for the full year.

– weak volume guidance unchanged at 217,000-220,000. This marks 5 years of straight volume declines.

– 30+ day delinquencies on finance up again to almost a 9 year 2Q high to 3.3% of the book. Note HOG in Q1 delinquencies at 3.73%.

– 2Q annualized loss experience up to an 8 year high to 1.82%

Never mind the company embarked on a $42.9m share buybacks in Q2 and $95.5m for the year so far. Happy days.

The company’s presentation pack still smacks of denials with all the mystical customers that aren’t being converted into new customers.

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