Your ABC – shocking inefficiency created by demotivated staff

While it might seem like another beat up on the ABC, we need to take a long hard look at how it operates. How is it TVNZ can operate as a self funded government entity which collects a currency adjusted 1/4 the ABC’s revenue on 1/8th staff? How many people actually understand their ABC?

Salary increases and budget increases have a 90.34% R-squared correlation meaning that budget increases tend to lead to paying higher salaries.

While some may talk about “good” content, sadly ABC’s ratings have slid considerably for over a decade in regional and metro areas. TVNZ’s have risen. So hard core left has the ABC shifted that it has created a narrower audience. The MD openly stated that if Australians wanted to protect the ABC they shouldn’t vote LNP. So much for respecting its charter which bans political bias.

TVNZ must cater to the free market for advertising dollars therefore content must meet the audience needs. It’s simple. ABC should follow suit.

Throwing more money at the ABC has not solved ratings problems. One guesses that diverting more tax dollars at kids programs that disparage white privilege, comedy shows that openly call conservative politicians “c*nts” during by-elections and producers that allows indigenous comedians to defecate on a white woman probably has a very narrow audience. Content IS the problem.

Look at The Guardian as case in point of journalism that fails to address market needs. It is free and in recent years gone cap in hand for donations because its user base aren’t prepared to stump up cash to support it. Do we need a public broadcaster to subsidize views of the left? The Guardian is simply competing in the “same” area as the ABC. ABC starves The Guardian of oxygen because we as taxpayers fully fund it. The ABC crowds out left leaning media.

Look no further than CNN. It has doubled, even trebled down on its unhinged bias. The ratings have plummeted. Fox on the other hand has risen. Whether one likes the content of Fox is irrelevant. Advertisers go there because the reach is self evident.

Moan all you want about Murdoch. His users pay and the ratings are up. Don’t shoot him if his product sells. Try self reflection. The Sydney Morning Herald tried to tell users its product was worth subscribing to. Unfortunately it ignored slumping readership and ended up being acquired by Nine Network. If you don’t cater to your audience, they won’t support you.

Staff levels at the ABC have never been higher. Ratings never been lower. Lifting the budget hasn’t caused any change. Cutting dollars will cause much needed restructuring. It is like feeding a dying patient with more morphine hoping to numb the pain. Unfortunately the body grows resistance to that. ABC staff feel this.

In the 2018 annual report, the ABC staff survey revealed engagement is at 46%, 6% below the previous survey. This puts in the bottom quartile of all ANZ businesses. #Reform desperately needed.

ABC staff complained that management doesn’t do enough to get rid of under-performers. Another clear signal that state-sponsored mediocrity is tolerated.

The culture of the organization won’t be turned around by management unless it is given a reality check of being rapidly withdrawn from the taxpayer teat. That way the c.70% of staff dedicated to content can finally listen to what the broader public want to consume rather than the echo chamber they live in. By the way, those who love the ABC needn’t worry. The limited number of good programs will stay if the audiences demand them. The unhinged radical left programming can be cut with little loss to anyone with a modicum of intelligence.

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