Despite progressives trying to boycott the Chick-fil-A food chain because the Southern Baptist COO Dan Cathy publicly opposed same-sex-marriage, American consumers have turned it into the 3rd largest fast-food chain after McDonalds and Starbucks. Store numbers have doubled and revenues tripled over the last decade.
Chick-fil-A states it’s mission is, “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”
Chick-fil-A is notable by its closure on Sundays, Thanksgiving and Christmas. So people are well aware ofthis corporate backing its religious beliefs.
CM has always rejected corporates pushing political and societal agendas. To that end they live and die by the sword. In Gillette’s case it was forced towrite down the long term value of the brand due to its toxic masculinity campaign driven by virtue signaling. In Chick-fil-A’s case it seems that customers think the product offering has always been backed by true beliefs from its inception.It’s a big difference.
Some may argue CM is making a doublestandard. Wrong. Chick-fil-A was founded form the beginning on its core beliefs. It was on the menu (pun intended).Gillette on the other hand thought trying to tell customers to be mindful about their toxic masculinity from a position of sponsoring a racing car series with its logo emblazoned across the backsides or super models was not.They thought being woke would win business. In fact it cost them a bundle.
Truth be told, most people probably just want a chicken sandwich and Chick-fil-A don’t ram religious beliefs on their burger wrappers.Gillette’s customers probably just want to shave without being told they shouldn’t be men.