ZeroHedge ban – nothing helps publicity like scarcity

ZeroHedge

ZeroHedge (ZH) has been banned from Facebook. ZH has the occasional spicy article but it is hardly a purveyor of information that could be remotely deemed hate speech or attacking ‘community standards’. It is punchy journalism. The good thing is that ZH already has quite a good following from readers who access the website directly. The irony of these arbitrary bans is that it only makes sites like ZH even more attractive. Nothing helps publicity like scarcity.

In the last few years, privacy and other issues have plagued the social media giant. By all accounts, users are moving away from the platform. ZH reported

More than 17 million young Americans have abandoned Facebook over the last two years after a series of data privacy scandals damaged public trust in the social media platform… to the longest-running survey of digital media consumer behavior in America conducted by Edison Research, Facebook users between 12-34 years-old are now flocking to Facebook sister site Instagram, reports the Daily Mail

…Older people over the age of 55, meanwhile, increased their Facebook usage – marginally offsetting the drop in younger users for a net loss of 15 million users over the last two years

The longer term problem for social media is that kowtowing to a wafer thin number of activists who complain (no matter how much Facebook might align ideologically), means that those who are sick of being told what is deemed acceptable for them will just grow tired and leave. The irony in all of this is listening to a minority will ultimately drive the majority to a place which provides a marketplace that offers personal choice on what is deemed acceptable.

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