Refreshing honesty

Honesty really works. Once again capitalism allows companies to work out very quickly when consumers shun product changes without proper consultation. From Carlton Dry:

We overcomplicated things…

A beer that’s now harder to open! We clearly got this wrong and we’re sorry.

Last October we replaced our twist off caps with a ring pull cap and it didn’t take long for all of you loyal drinkers to let us know that if it ain’t broke, don’t fix it.

So we’re pulling our fingers out, and pulling the pin on the ring pulls. As of March, the twist tops that you know and love will be back on our stubbies.

At the time we changed to ring pulls, our bottles were also reduced from 355ml to 330ml so we could avoid increasing the price – keeping it as one of the most affordable beers on the market.

To keep our prices unchanged on our stubbies we’re not passing on any of our increases in production costs for a 12-month period and we won’t pass on the Government’s February increase in beer tax. This will help keep Carlton Dry prices as low as possible.

We hope the twist top brings back the simple joy of cracking open one of our beers without burning a hole in your pocket.

TL;DR

We F’d up. Ring pull bad. Twist top good. Changing back at good price.”

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