Starbucks works harder to alienate customers

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This sort of in your face political correctness propaganda is becoming too much. Starbucks closed 8,000 stores on Tuesday and reached out to activists and bias training experts to put a curriculum together for its 175,000 workers to prevent “unconscious bias ”

While training staff is never a bad thing, do the human resources/ PR department at Starbucks honestly think that explicitly educating white people about their racism (if it truly exists on any scale to warrant the conscious bias based indoctrination) will do anything other than alienate more customers? What a smear on the majority of clientele and staff who no doubt exercise decency when transacting their skim milk doubleshot latte.

CM had an interesting chat earlier this year with a senior manager of a global corporation. He was recruiting but was told by his HR department that there is a risk he might have ‘unconscious bias.’ In order to mitigate those fears HR blanks out anything it deems might trigger it. Think of wartime correspondence from the front line to families at home.

Unsurprisingly he takes such things as a slight on his own character. That despite two decades of loyal service the company all of a sudden deems his judgement (which til then was never called into question) as something to regulate.

The irony of modern HR departments is that they seem to go out of their way to find out every detail on gender, race, religion and disability during the application process in order to enforce their own ‘conscious bias’.

Welcome to HR which is fast becoming the Ministry of Truth in Orwell’s 1984.

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