The 90th Oscars – viewership down 16%

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The Oscars. Who actually takes the time to watch it? The irony is that these supposed social justice warriors think they pack significant political clout. On the one hand actresses still dress as scantily as possible while protesting sexual harassment and women’s rights while on the other stick it to the NRA when so many action or suspense movies glorify gun fights and blood shed. Trump bashing is a regular feature these days and the jokes are plain boring and the audience, what’s left of it, have tuned out.

They can’t have it both ways. In any event viewers voted with their eyes sending ratings down 16%. Perhaps The Oscars could take a lessson from 90 years ago and stick to silent movies!

From a Nielsen:

The 8 p.m.-11 p.m. portion of ABC’s telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings, which cover about 70% of U.S. TV households. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.

Hypocrisy and Hollywood go hand in hand. One wonders whether Leo DiCaprio flew his eyebrow groomer half way around the world on a private jet when climate change is the biggest problem we face  today.

After decades of digital disruption Hollywood still pushes the idea that they are important enough for us to make an appointment for when Netflix and Fox allow us to watch whatever, whenever On demand in our own living rooms. Times have changed and Hollywood needs to get with them and keep their mouths shut when it comes to thinking they’re remotely living in the real world.

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