Premium Friday marks a year


12 months ago Premium Friday was initiated with much fanfare to get Japanese companies to push workers out the door with an early mark to encourage better work life balance from 3pm on the last Friday of each calendar month.

Unfortunately according to a survey conducted by METI, an average of only 11 percent of people said they were able to finish work early on the last 12 Premium Fridays. Only 22 percent of the about 1,130 companies that took steps to boost sales on Premium Fridays said they saw positive effects.

It is a good idea which would perhaps made better were individual companies to take the initiative to use the campaign on days that suited their business rather than sticking rigidly to a bureaucratic suggestion.

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