Valentine’s Day according to Google Trends

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Gender stereotypes? Google Trends just threw a spanner in the works in a study on Valentine’s Day gift searches for a loved one. It seeems like women are far more proactive and engaged in searching for gift ideas than their boyfriends appear to be. What could explain it?

Could it be that men simply are too hard wired/unimaginative? Many women could attest to their men sticking with boring flowers, chocolates, and dinner reservations through experience or a sense of duty.

Tales out of school. At my old firm I used to buy 120 individually wrapped cakes for my female clients on Valentine’s Day and spend all morning delivering them personally. Never did I receive more sincere thank you’s for thinking more creatively than dropping off boring chocolates. So a note to the lazy men out there – women seem more likely to praise the “effort” over the “result” – hopefully ladies can confirm this so we can get “equality” back into Valentine’s search engines.

Could it be that males are harder to shop for causing women to have to search harder? Could it be that women are kinder and more thoughtful souls than men?

Most women get that men probably don’t want flowers or chocolates, but what will he like? Season tickets to watch his favourite team? A sports magazine? Golf balls (dangerous territory if he’s a keen golfer), motorcycle parts (extremely high risk)? A tie? Socks? iPhone goods? Underwear? Don’t laugh. Studies show that women are behind 80% of the purchases of men’s undies. Indeed it may well be that men are pickier (or lazier) about gifts causing women to search 2-3x more.

If we look at the above chart it seems that women searching for gifts for their boyfriends keeps making higher highs as the deadline approaches. Men too albeit at a flatter trajectory.

Maybe the devil in the data is what Google could really do for men and women. Instead of judging a partner’s devotion by the scale of money dished out on such a grossly commercial day, perhaps Google could let one know how much they meant to their significant other by the timeline on when the Valentine’s Day search began and to avoid gaming the system informing hours spent online during the process.

There are millions of factors which trigger Valentine’s decisions but isn’t that what diversity is all about – freedom of choice.

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