Japanese bikers have listened except Suzuki

 

Yes I’m a biker. In my former life as an analyst I visited the major Japanese motorcycle makers to discuss their bike businesses. Kawasaki and Yamaha were the most relatively upbeat with Honda and Suzuki keeping to a tired old script of commodity product. At least Honda could be forgiven because it was focusing on the 19mn odd bikes it makes annually, most sold in SE Asia.

In any event I said they should look to doing more retro product. I even argued and proved to these makers that good condition bikes of 30 years ago were selling for higher prices than that of the new product today. If that didn’t tell then where biker’s hearts are then nothing would. Suzuki’s bike business has been struggling for ages and for all the best intentions I said this is a picture I had on my wall aged 16. The GSX-R750. If you made a modern version I’d buy one in a heartbeat. I said that the 18yos who could legally ride one can’t afford it. Old buggers like me don’t need 200hp and fluorescent graphics. We ride to revive our youth. If it visually reminds us of that we’ll want to make the reconnection. Besides we are the ones that are likely to be able to afford it. Midlife crises averted. Marriages saved!

Even Kawasaki realized the Mad Max movies with rebel bikie gangs was absolutely positive for the brand that they’ve now launched the Z900RS, an homage to the original Z. They’ll sell like hot cakes.

 

Honda has managed to find a pulse in all of its dreary line up too with the CB1100. They did a custom version at the bike show but the Honda man said there was no plan. I never understand why makers openly ignore customer desires through overwhelming positive feedback.

 

Yamaha has also joined the party with the XJR1300 although weirdly don’t sell it in the home market?!?

 

So I’m praying Suzuki build the retro GSX-R because it was probably the model I coveted most as a kid. In its day it created a segment much like the Sony Walkman did for personal tape players. This would be akin to Suzuki switching their bike profitability with Sony megabass and presets! Do it!

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