Tokyo Governor Yuriko Koike has released a powerful video which will likely capture the mood of what is going on in Japan’s political sphere. The cigarette chugging old men in the ad are screaming along the lines of “you wanna rise against us?”, “you wanna spurn our organizations?” and “if you change things it will be so problematic”. The model designed to look like Koike strides past ignoring them. With the stench in national politics (a long stream of scandals and corruption) her message is indeed powerful. It is still very early days and her success will rely on how ready some politicians are ready to defect. Koike is getting massive airtime and even if she chooses not to run it will be pitched as a Koike vs Abe campaign. Remember the hugely popular former PM Junichiro Koizumi was a backer of Koike. Let the games begin. This video will resonate.