The sorry tale of US auto makers in Japan

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It isn’t new news. American leaders have often complained at the Japanese for not buying more American cars. The sad reality is that most American cars are totally unsuited to the narrow streets in the land of the rising sun. Last year, Chrysler sold 240 cars, Cadillac 585 and Chevy 593. Jeep, to its credit sold a compact SUV into Japan and sold 9,745 cars. Toyota sold 2.45mn cars in the US last year. Nissan 1.56mn and Honda 1.64mn. What is the best selling US brand in Japan? Harley Davidson – it imported 10,766 bikes last year approximately half the total of foreign imported motorcycles sold in Japan in 2016 above 251cc.

We shouldn’t forget that Ford pulled out of Japan several years back as the low volumes couldn’t justify it. Don’t think that the Japanese hate imported cars:

Mercedes-Benz was Japan’s No.1 import brand selling 67,386 units, BMW at 50,571 and Volkswagen at 47,234. By model, the top-selling import in 2016 was BMW’s Mini with 24,548 units. Volkswagen’s Golf at 22,802 deliveries, followed by the Mercedes-Benz C-Class (17,760); BMW 3-Series (11,947) and VW Polo (10,903). Surprise surprise- all at the lower end of the size spectrum.

 

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