While getting smacked in the face with a pie was uncalled for, the decision by Qantas CEO Alan Joyce to press charges against the perpetrator is over the top and actually harms the cause he chooses to enslave his own employees by. Had he chosen to laugh at it and make light of the situation he would have not only taken the moral high ground but showed he was above it. In the process show that those for it aren’t so brittle and fragile. Still Joyce couldn’t resist the opportunity to press charges when the only damage was done to his tailor’s heart! Jeremy Clarkson showed the right way how to deal with being pied. He could have turned it to a massive advantage which is now an own goal.
I’ve written before that I think his use of Qantas as a way to publicize marriage equality is dead wrong. One of his stunts was to get staff to wear ‘acceptance’ rings and distribute them to passengers as a way to promote it. I said it was wrong. I suppose were someone to politely decline to wear one they’d undoubtedly be branded homophobic, bigoted and summarily ostracized for such expressing such views. That they may indeed support gay marriage but not feel it important enough in their list of priorities (mortgages, job security, kid’s school, health etc) to do more. That is a conscious choice. Fail to wear the ring and perhaps your career takes a turn for the worse all because you don’t want to be forced to outwardly express your political views. Yet if you feel forced to wear one that makes you a slave.
Corporations should keep their political views to themselves. If Alan Joyce wants to go on a personally crusade to fight for the cause he can do it on his own time not on the shareholders clock. If CEOs feel so passionately about politics maybe they should come down from their multi-million dollar ivory towers and run for office for a fraction of the pay. Now that IS the best way to show you truly back the cause (of course assuming people would vote you into office).
Here I was thinking the Irish had a sense of hunour? In the case Mr Joyce you didn’t take one for the team! What a place he could have shown it – a speech on why leadership matters.