Be honest with yourself. If you were after the best taste (casting diet aside) would you have real Coke over Diet-Coke or Coke Zero? Full fat milk in your latte or soy milk? 34% fat King Island Brie cheese or a block of no-brand low fat supermarket cheddar? Wine from a bottle or a cask? The answers are obvious. The real thing always tastes better. Even in the adverts, Coke used to put girls eating fatty foods, seemingly balancing out their decadent junk food cravings with Diet Coke because it was “just one calorie” conveniently forgetting all the other unhealthy chemicals that went into the can to make it so. We know better and is it any wonder? Who could forget in the 1980s when Coke decided to change the formula of real Coke causing massive hoarding of the original, with a whole secondary market treating the scarce commodity like precious metals. Such was the backlash, Coke had to restore the old faithful. In their hearts people want the real thing. Same for Brexit.
The UK Labour Party has been espousing Coke Zero under Corbyn when constituents are clearly calling out for the real thing. The recent local elections saw a total drubbing. While local elections aren’t always a read across for national elections, the results are so telling that Theresa May, as much as she is inconveniencing the voters for the third time in such a short period, has clearly got the mood of the Brits for hard Brexit. I listened to London Mayor Saddiq Khan rabbit on about why Corbyn is the better option for the UK in the face of being so trashed in the local elections. He went so far as to say how evil Theresa May was to call an election to further her majority. Err, Mayor Khan, perhaps if the opposition were a viable alternative she would never have done so. Even The Guardian is arguing that the Lib Dems are the only hope for a soft Brexit. Tim Farron has no chance. Here are the results of the local elections.
Labour lost its status as the largest party in Cumbria and its heartlands Blaenau Gwent, Bridgend and Merthyr Tydfil – good blue collar coal mining areas. Labour also lost Glasgow, the first time since 1980.
Here is how England looked:
Here is how Scotland fared (mostly voted Remain):
Here is how the Welsh voted (mostly voted for Brexit):
Despite all of the pre & post-Brexit scaremongering of how the UK would slide into the abyss, the economy has done anything but reflect that. Juncker is now so unleashed in his bullying over Brexit negotiations that Merkel and Tusk have had to rein him in. The plucky Brit is probably the last person to cave into oppression. They love the idea of doing the opposite of what people dictate. We have cautionary tales. Who could forget when Obama told them that Brexit was a bad idea? Now we have Juncker and Verhofstadt hiking the Brexit bill like gangsters demanding a ransom.
The Brits are speaking – “Give us Hard Brexit. We don’t want soft compromises. We voted out so let’s make sure we fight for the best deal.”
Or perhaps as Max Headroom, the man of the moment of the New Coke once said, “Say, would someone mind checking the ratings? I seem to have an audience of two.”