Believe 1,000 people in a poll or 1.4mn followers?

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Just like during the US presidential election campaign the polling firms gave results which tended to favour the flavour of the audience. Want to put Hillary in front then go ask more Democrats than GOP and vice versa. The French presidential election run up shows similar kinds of trends with regards to the polls but the social media following as I’ve explained shows the same sort of trends as in the US and Brexit run-offs. Take a look at the Facebook follower share among the 5 leading candidates (above) and then look at the growth since the Paris shooting two days ago (below). The polls showed Le Pen dropping in popularity but she topped Facebook follower growth with 34% of net adds vs 31% for Melenchon. Macron was a paltry 18%. Fillon only 10%.

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On Twitter it was a slightly different story. Looking at the Twitter followers in total it is almost identical to Facebook.

FPET

However the follower growth after the shooting had Macron in 1st spot, followed by Le Pen (+1 spot) and Melenchon (-2 spots).

FFFTC

Reports say 40% of French are undecided in those polls of 1,000 people. Social media polling suggests otherwise. Why would Le Pen be way ahead in both forums if she didn’t stand a chance. Trump won with a Twitter/FB following which continued to outstrip Clinton. Is Marine Le Pen a more effective blogger or is it just that the French see her as someone who speaks her mind.

 

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