Whether it The Guardian passing the begging bowl or New York Times offering its uncompromising journalism for 60% off media has changed. The biggest problem with bragging about oneself is that the ultimate judge and jury are paying readers. The New York Times stuck to its word and ended its 60% off campaign is ad. Fear not it is still running with the 50% off campaign (below).
It seems that Fairfax Holdings is going through another round of cuts in Australia after trimming 120 staff almost one year to the date.
If these media giants wrote articles which drew in paying customers encouraging them to open their wallets perhaps 50% off specials or begging wouldn’t be required. They are stuck in the mindset of not willing to reflect that maybe their journalism is the problem.