“You stink!” How the EU could learn from the same denial as musicians and journalists.

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“We miss you already.” Those words spoken by President of the European Council Donald Tusk ring deeper than mere sentiment. As much as the almost year long debate of preventing the triggering of Article 50, PM Theresa May has respected democracy. Whether the musings of Sir Bob Geldof, the legal challenges led by Gina Miller or paying attention to polls that showed some wanted to change their original Brexit decision, the UK is doing the right thing. If it is any consolation one can only hope that the EU understands that it is the problem. Was the EU such a no brainer club to be a part of the UK would happily stayed by the campfire singing kumbaya. Did the EU forget the Swiss recently handed back their decades long free pass to enter the EU?

I’ve worked in several organizations where management was in denial. I’m sure many of you have too. When faced with crisis, some managers choose to point to external factors rather than a lousy product offering that no longer matches the needs of the firm’s clients. It is no different in the world of music or journalism.

Musicians used to make a killing on selling albums but Napster opened people up to the idea that you could buy the one song you liked rather than splurge on a whole album which you didn’t. Customers were offered a service which enabled them to choose and they fell in love with the concept. Yet many artists howled at the injustice of no longer being able to live the life of self entitlement. Look at music today and how many artists end up doing stupid stunts to hog the limelight. As the CEO of Avex in Japan said, “Music has changed. Pikotaro’s Pineapple-Apple-Pen has been viewed 100s of millions of times. Ask yourself why?” It is hardly a reflection of musical talent of the likes of Mozart or The Beatles

Journalism is also guilty of denial. The internet has allowed readers to discriminate what they read. Is it any wonder that NYTimes “60% off limited time offer” continues on and that The Guardian has passed around the Guide Dog collection box to keep its product alive, ignoring the fact that it is the ‘poor content’ which attracts users unwilling to pay. Yes, The Guardian is now a charity. To turn the argument on its head, for all of the hatred hurled at Fox News, more people pay for it’s content than CNN and MSNBC combined. Put simply, if people value content they will pay for it.

So to the EU, it is time to realize your product stinks. You can’t forever snub your member states with the same old mentality and expect to thrive. Europe has had a checkered history, Cross a border and the language, culture, cuisine and way of life are vastly different, To try to tell these same people they are “one” is utter insanity. To preach ‘diversity’ is irrelevant. Diversity is about respecting difference yet the ideology essentially preaches there Should be none. Yet the EU is the very antithesis of equality. The EU is happy to sit by and bury Greece’s chance of recovery by imposing hardships until they cede their democracy to Brussels and accept a protectorate status, The founder of ‘democracy’ is forced at gunpoint to hand it over when it was indeed the EU that used Goldman Sachs to fiddle its finances to create cooked books that would allow entry. To threaten Austria that if it democratically elected a right wing President that the EU would remove voting rights. That Italians voted on a referendum as a way to oust a pro-EU prime minister rather than the actual question on the ballot paper. That for all the celebrations and clinking of crystal champagne flutes from the German Foreign Ministry at the Dutch election result failed to realize conservative parties trounced the left. The idea that Wilders was going to PM was never going to happen. Yet he won more seats. Rutte only managed to stem his losses by adopting Wilders-lite.

The reality of Brexit is now formal. It finally seals a promise. It is a message from Brits who have saved Europe countless times that they cannot be part of a group that won’t listen. That individual mistakes like Merkel’s open borders should be a German problem. Why should Hungarians, Brits or French be forced to take a share of the burden of a mistake made by one individual member state? If the EU had voted to do it in a democratic fashion one might have had some sympathy but this was a mistake and it is unfathomable that the EU seeks to appease Merkel for imposing misguided altruism on countries that don’t share her view. It is this type of action that seals the EU’s fate. The idea of one Europe is fantastic. The practical realities are anything but. President Tusk perhaps said more about the introspection that is well overdue in the hallways of Brussels.

Let’s be clear President Tusk, the British do not miss you.

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